Month: July 2017

Thai Union commits to more sustainable, socially-responsible seafood

Stuart Mitchell
Greenpeace

Thai Union Group PCL has committed to measures that will tackle illegal fishing and overfishing, as well as improve the livelihoods of hundreds of thousands of workers throughout the company’s supply chains. Thai Union’s new commitments build upon its sustainability strategy SeaChange®, including efforts to support best practice fisheries, improve other fisheries, reduce illegal and unethical practices in its global supply chains, and bring more responsibly-caught tuna to key markets. The announcement follows a global Greenpeace campaign, which previously saw both Mars and Nestle also committing to positive change. “This…

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Corona X Parley reveal heartfelt poem to the sea to protect against plastic pollution

Stuart Mitchell

In celebration of World Oceans Week, Corona and Parley for the Oceans revealed ‘What The Ocean Gives Us’, a heartfelt poem to the sea that is part of a commitment to protect 100 Islands against marine plastic pollution by 2020. With every breaking wave, every salty breeze, every sandy footprint giving way beneath our feet, we are reminded that the ocean is, truly, the place that keeps us feeling alive. The ocean gives us so much, but it’s at risk by the estimated 8 million metric tons of plastic waste…

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Mr. President celebrates Pride on Soho Square with Patrons of Pride

Stuart Mitchell

In honour of Pride in London, London-based independent creative agency Mr. President is celebrating four icons of the LGBT community. The “Patrons of Pride” campaign honours Ellen DeGeneres, George Michael, Nicola Adams, and Laverne Cox, as modern icons of tolerance, love, and acceptance, featuring each in a bold illustration in the style of stained glass windows. The Patrons of Pride illustrations are affixed to the agency’s windows on the corner of Soho Square, one of the official locations of Pride in London on Saturday, 8 July. Accompanying the modern icon portraits is…

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HSBC launches documentary-style film on social to support Pride

Stuart Mitchell

HSBC launched a campaign to explore progress within, and drive support of, the LGBT+ community ahead of this year’s London Pride Parade on Saturday 8th July. Working with socially-led creative agency We Are Social, HSBC will share a documentary-style film on its Facebook, Snapchat and Twitter profiles. Produced by Firecracker and directed by Trunk, the film looks at where Pride came from, what society was like for the LGBT+ community during that time and how change has come about since the 1970s. It examines the progress that has been made,…

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ACLU of Wisconsin rework states flag for Pride

Stuart Mitchell

As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin is taking a new look at the Badger State’s flag by unveiling an alternative version at pride festivities in Milwaukee and Eau Claire.  By appearances, the front is an official Wisconsin flag – with a sailor and a miner flanking a shield.  But on the back, it’s revealed that the sailor and miner are actually holding hands.  With the upgrade, the ACLU is sending a strong message that the organization is committed to defending the…

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