Month: July 2017

PBS Station THIRTEEN Launches First Advocacy Campaign

Stuart Mitchell

WNET, one of public television’s most innovative and well-respected media providers for over 50 years, has worked with agency Interplanetary to develop their first advocacy campaign for THIRTEEN, WNET’s tri-state-area (New York, New Jersey and Connecticut) PBS affiliate. Launching this week, the campaign“ THIRTEEN IS WORTH FIGHTING FOR” is meant to inspire and encourage the public to show support for THIRTEEN, before Congress possibly severely cuts or defunds the Corporation for Public Broadcasting, an important source of funding for THIRTEEN and all PBS and NPR stations. The campaign focuses on generating impact…

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12 of our favourite Pride Ethical Marketing Campaigns of 2017

Stuart Mitchell

This year’s Pride has brought out some really interesting Ethical Marketing. Here are 12 of our favourite stories we have covered, in no particular order:. 1. In the lead up to Pride this year PrideAM Launched Pride Brand Makeover. PrideAM Launches Pride Brand Makeover 2. Nike celebrates the LGBTQ community with new BETRUE collection Nike celebrates the LGBTQ community with new BETRUE collection 3. Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough” Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough” 4. Visit Seattle Debuts…

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La Comunidad launches new campaign for Argentinian League Against Cancer

Stuart Mitchell

La Comunidad, the Buenos Aires office of innovative, cross-cultural agency the community, has launched a campaign for LALCEC (Liga Argentina de Lucha Contra el Cáncer or the Argentinian League Against Cancer). The spots and print ads of the skin cancer awareness campaign entitled “Prejudices” focus in on three ethnic groups – black people, Muslims and Latinos – and use racially prejudiced language to describe what appears to be these ethic groups – but in reality it’s the moles that are being described with the provocative language. “They’re cruel, they’re capable…

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Head & Shoulders launches sustainability project

Stuart Mitchell

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic, Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and production partners on the project, Saatchi & Saatchi London worked with Head & Shoulders to develop the campaign to launch the world’s first recyclable shampoo bottle made from plastic collected on beaches. Also partnering…

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Samsung and Leo Burnett try to help Teenagers Understand The Importance Of Following Their Dreams.

Stuart Mitchell

In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why Samsung and Leo Burnett devised a social experiment which has never been done before. The protagonist is Michael, a 19 year old boy who has just graduated and who is fairly sure about going to work with his dad renouncing to his dream to become a…

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