Month: September 2017

Corporate Responsibility and staff

Stuart Mitchell

This week there’s been quite a lot of new stories concerning corporate responsibility and corporate social responsibility. The Reputation Institute put out its global ranking for companies with the best CSR reputation. The Lego group, Microsoft and Google made up the top three. This study is compiled from more than 170,000 ratings across the world’s 15 largest economies. The Danish toy and Media Company push Google from the top of the list after a three year spell. What was most surprising however, was not who was top but more whose…

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UK’s Channel 4 become the first media company to achieve Disability Confident Leader status

Stuart Mitchell

Channel 4 has become the first media company to achieve the status of Disability Confident Leader in a Government-backed scheme which encourages businesses to become better at attracting, recruiting and employing disabled people. In becoming a Disability Confident Leader, the public service broadcaster joins the likes of corporate giants Barclays, KPMG, Jaguar Land Rover and Lloyds Banking Group in not only ensuring that they follow best practice and take positive action to employ disabled people, but also proactively share that best practice with other employers. Channel 4 Chief Marketing and…

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Dinosaur and MHP get together to give homelessness the Elbow

Stuart Mitchell

Manchester Homelessness Partnership and Dinosaur have just launched their latest campaign across social media. The minute-long video, narrated by Elbow frontman, Guy Garvey, aims to raise awareness of MHP’s Big Change initiative. Deciding to give differently for Manchester’s Homeless Dinosaur said of the campaign: “Most advertising agency creatives will be familiar with the Christmas Card brief. Yep, that old chestnut. Never easy, is it? You’re tasked with coming up with something novel, festive and clever… that essentially says the same thing. The problem we had last year in particular was that…

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McCann Health India makes Mumbai local trains forget their next stations

Stuart Mitchell

Mental health conditions like depression, dementia or Alzheimer’s are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are often ignored due to social stigma or a lack of awareness about their management. Making people aware about the symptoms of such health conditions is the first step towards effectively managing them- something that would benefit millions in India. Inspired by this thought, McCann Health India came up with an innovative campaign for the Mumbai launch of Health Care at Home (HCAH) – India’s leading home healthcare services…

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Business and philanthropy leaders scale up initiatives for women’s empowerment

Stuart Mitchell

In a high-level event organized by UN Women in the context of the 72nd session of the UN General Assembly, Melinda Gates, Co-Chair and Trustee of the Bill & Melinda Gates Foundation; Jack Ma, Executive Chair of the Alibaba Group; and Nirvana Chaudhary, President of the Chaudhary Group and Chair of the Foundation, joined Phumzile Mlambo-Ngcuka, United Nations Under-Secretary-General and Executive Director of UN Women for a strategic conversation on how collective action can scale-up opportunities for women and girls. Today’s dialogue among a select group of business and foundation…

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