Day: 6 October 2017

Channel 4 announces new immersive programme, My Week As A Muslim

Stuart Mitchell

At a time when relationships between different cultures and faiths are under particular strain in the UK, Channel 4 has commissioned The Garden Productions to make My Week As A Muslim (wt) a one-off immersive programme that will explore what it’s like to be Muslim in Britain today, and challenge some of the assumptions and prejudices that different communities in the UK have about each other. Using radical methods the powerful and frank film will offer insight into the everyday lives of people from two separate cultures and explore the…

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Contact launch Styled by the Kids Campaign

Stuart Mitchell

Contact have launched a new iniative called Styled by the Kids day happening on the 27th October . Styled by the Kids is a new iniative where the children are put firmly in charge of the nation’s wardrobes and dictate how the adults in their lives dress for the entire day – all to raise money for families with disabled children. The idea behind the campaign is by letting the kids use their flair for fashion to style you, you can help raise money for Contact. Contact state: “Whether you…

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One Love launch new PSA called ‘Behind the Post’

Stuart Mitchell

U.S. nonprofit One Love have launched a new PSA entitled ‘Behind the Post’. The PSA aims to raise awareness of abusive relationships, and to highlight the difference between how people portray their lives online and the reality of the situation. The initial film is directed by Rachel McDonald of Tool North America and has post-production by Framestore. Thge main PSA tells the story of Will and Zoe (above), it portrays their relationship and hints of signs of trouble early on but shows how the portrayal on social media doesn’t match…

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New PSAs focus on the importance of adopting teenagers from foster care

Stuart Mitchell

New public service advertisements (PSAs) launched today by the Children’s Bureau at the Department of Health and Human Services (HHS) Administration for Children and Families (ACF) in partnership with the Ad Council, AdoptUSKids and KBS, highlight the importance of adopting teens from foster care and emphasize that adoptive and potential adoptive parents do not have to be a perfect parent in order to adopt youth from foster care. Older children in foster care, particularly teenagers, have a hard time being adopted from foster care. Of the estimated 428,000 youth in…

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Paralympics sports helps Syrian boy look beyond disability

Stuart Mitchell

This isn’t a marketing story as such, but I felt it was one worth telling, I think we should publicise the good work these organisations are doing. Two years ago, a bomb attack on his home in the city of Homs left Najib Alhaj Ali paralysed from the waist down. In spite his injury, Najib and his family made their escape from the devestated city, and braved a crossing across the Mediterranean Sea on a flimsy rubber dinghy from Turkey to Greece. The family were eventually granted asylum there in…

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