Day: 19 October 2017

Maria vs. Maria – Reclaiming the name by the community

Stuart Mitchell

Marias vs. Maria, is a new iniative by global creative agency The Community. It is a hurricane relief campaign spearheaded by The Community, donates all proceeds to Unidos por Puerto Rico – an initiative brought forth by the First Lady of Puerto Rico, Beatriz Rosselló, in collaboration with the private sector, with the purpose of providing aid and support to those affected in Puerto Rico by the passage of the recent hurricanes that is not a client of the community. Maria vs. Maria invites all those who carry the name…

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PRCA marks World Mental Health Day with new toolkit and partnership with MHFA England

Stuart Mitchell

To mark World Mental Health Day, the PRCA has launched a Mental Health Toolkit to raise awareness about the issue and to give PR and communications practitioners the tools to manage their mental health. Throughout the toolkit there are resources from leading mental health organisations such as Mental Health First Aid (MHFA) England, Mind, and Business in the Community. There are case studies from organisations in the industry that are implementing policies to help their employees manage their mental health; and industry-specific research carried out by the PRCA, PRWeek, and…

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Badia Spices Garlic Goes Pink to Promote Breast Cancer Awareness

Stuart Mitchell

Badia Spices, one of today’s most prominent family owned and operated Hispanic food companies is proud to announce that they have once again partnered with National Breast Cancer Foundation, Inc.® (NBCF) for the 7th consecutive year to honor of Breast Cancer Awareness Month.  Through this charitable initiative, Badia Spices aims to promote awareness for breast cancer at an international level, while raising funds to support the Foundation’s mission of Helping Women Now® through early detection, education and support services.  National Breast Cancer Foundation was founded in 1991 by breast cancer survivor, Janelle…

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Four Paws & Don’t Panic launch the Bear Endurance Test Campaign

Stuart Mitchell

In light of World Animal Day, animal welfare organisation FOUR PAWS launch the next instalment in their international campaign to end bear bile farming in Vietnam. The charity worked with creative agency Don’t Panic, asking members of the global public to take the ‘Bear Endurance Test’ to highlight the severity of the situation and the race against time to save these bears from captivity. A special interactive microsite was built to monitor when someone stops watching the video, delivering them a message with their ‘score’ for the test, and the…

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Bloomberg’s New European Headquarters Rated World’s Most Sustainable Office Building

Stuart Mitchell

Opening later this month in the City of London, Bloomberg’s new European headquarters is the world’s most sustainable office building, as designed. The building achieved an ‘Outstanding’ rating against the BREEAM sustainability assessment method, with a 98.5% score. This is the highest design-stage score ever achieved by any major office development. Michael R. Bloomberg, founder of Bloomberg L.P. said: “We believe that environmentally-friendly practices are as good for business as they are for the planet. From day one, we set out to push the boundaries of sustainable office design –…

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