Month: January 2018

JP Morgan Chase takes brand safety into its own hands on YouTube with new algorithm

Stuart Mitchell

Last March when some brands’ ads ended up next to troubling videos on YouTube JPMorgan Chase were one of several companies who responded by pulling its ads from the platform. In June Chase’s CMO Kristin Lemkau, said at Cannes: “We’ll remain off YouTube until we feel like there’s a solution that will allow us to be brand safe to our standard, which is hard for those guys because every brand is going to draw the line differently,”. YouTube is such a big deal in terms of reaching their clients, and…

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Fairtrade Jewellery Design category in Goldsmiths Craft and Design Council Awards

Stuart Mitchell

Submissions are now open for the Fairtrade Jewellery Design category of the Goldsmiths Craft & Design Council Awards 2018, sponsored by Ethical Jeweller Ingle & Rhode. The 2018 awards include a new Fairtrade category for ethical jewellery designers. Entrants are asked to design a fine jewellery ring, pendant or pair of earrings that are sympathetic, symbolic and supportive to the natural world and global preservation issues. The design should be a one-off exclusive jewel, cast and hand finished in 9ct, 14ct or 18ct Fairtrade gold (white, yellow or rose, or…

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Sarah Hall embarks on CIPR Presidency with 2018 consultation

Stuart Mitchell

Sarah Hall Chart.PR, FCIPR has outlined her vision for a “dynamic, progressive and assertive CIPR” ahead of a consultation with members in the first week of her term as CIPR President. Sarah succeeds 2017 President Jason MacKenzie Found.Chart.PR, FCIPR, while Emma Leech Found.Chart.PR, FCIPR becomes 2018 President-Elect. Owner of a PR and marketing consultancy in the North East, Sarah is the founder of the #FuturePRoof community, dedicated to demonstrating the strategic value of public relations. The CIPR’s 2018 Plan – published by Sarah earlier this week – is rooted in…

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Brothers get moving with Barnardo’s-backed spare stationery campaign

Stuart Mitchell

Two brothers have launched a New Year campaign encouraging people in and around north London to hand over their spare stationery so it can be passed on to other children who are less fortunate. Joseph and Sam Pressinger are collecting up new and used pencils, crayons, pens, rubbers, protractors, rulers and pencil cases with support from Barnardo’s, which from Monday, January 8 will have donation boxes in six stores in Hillingdon, Harrow and Barnet, and the boys’ local branch in Bushey Heath. Joseph, 12, and Sam, nine, have called the…

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Payscout Announces World’s First Donation Made in Virtual Reality

Stuart Mitchell

Payscout, Inc., have announced at  CES 2018 Digital Money Forum panel session that the first frictionless donation has been executed in virtual reality. The donation was made to the Jefferson Awards Foundation (JAF) within an immersive VR experience that features 360-degree video placing the viewer at the center of an awards ceremony honoring middle and high school-aged social entrepreneurs from the greater Los Angeles area. The entire experience, including the ability to donate to JAF without having to remove the VR headset, is contained within a mobile-based enterprise application that…

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