Month: January 2018

Cheerios, Walmart Team Up To Create “Moments of Good” For Shoppers In The New Year

Stuart Mitchell

Cheerios has announced it is teaming up with Walmart to create “Moments of Good” for its shoppers in communities throughout the United States. From now through March, Cheerios and Walmart will work together to create special moments for shoppers, both in stores and within the surrounding communities. The companies will give back to consumers in big and small ways to spread good and inject positive energy into the world.   “Good doesn’t always have to involve elaborate gestures, sometimes the smallest things can create a ripple effect of kindness,” said…

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Communities across the U.S. celebrate the second annual National Day of Racial Healing with concerts, proclamations and programs

Stuart Mitchell

On Jan. 16, communities across the country will celebrate the National Day of Racial Healing (#NDORH) with events and activities as distinct as their participants. High school students, recording artists, civic leaders, teachers, librarians, college students and more will come together in auditoriums, museums, libraries and churches, or on social networks. The array of activities mark the second annual National Day of Racial Healing, established by the W.K. Kellogg Foundation (WKKF) in 2017 to promote healing as a critical path for ending racial bias and creating a society in which…

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WWE® Supports 12 Charities with New Facebook Watch Show

Stuart Mitchell

WWE  today unveiled the 12 charitable organizations paired up with WWE Superstars competing in Mixed Match Challenge, a single-elimination mixed tag-team tournament, where the winning team will receive $100,000 to support their charity of choice. Mixed Match Challenge is a 12-week tournament that will stream live in the U.S. exclusively on Facebook Watch beginning this Tuesday, January 16 at 10 p.m. ET. “Giving back is in WWE’s DNA and part of our long history, so we are thrilled that each Mixed Match Challenge team will compete to win the grand prize of $100,000 to support…

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Virgin Trains to stop selling Daily Mail on-board because it ‘is not compatible with our beliefs’

Stuart Mitchell

Further to our blog about brand placement or blackmail, it has been announced that Virgin Trains are going to stop selling the controversial Daily Mail Newspaper on their trains. The Daily Mail was one of a handful of newspapers the train operator sold in its on-board shop and gave away to first class passengers. A spokesperson for Virgin Trains said it regularly reviewed products sold onboard, adding that “after listening to feedback from our people” it decided to stop stocking copies of the paper. The company stated in an internal memo, that it…

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Zombies Invade Washington, D.C. Walgreens: truth® Protests Walgreens’ Sale of Tobacco Products, Urges Pharmacy Chain to Go Tobacco-Free

Stuart Mitchell

Pharmacies selling tobacco: it sounds like a retail oxymoron. That’s why truth, one of the largest and most successful national youth tobacco prevention campaigns, announced today its zombie-themed demonstration outside of Walgreens’ Washington, D.C. flagship store to symbolize the consequences of smoking and protest its sale of tobacco products. Despite significant progress in reducing the rate of youth smoking, tobacco use is still the leading cause of preventable death and disease in the United States. According to a recent survey conducted by Truth Initiative, the national public health organization that…

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