Month: January 2018

Honda Brings Magical Holiday Card to Life for Pediatric Patients Using Personalized Augmented Reality and Crowdsourced Messaging

Stuart Mitchell

Honda is using augmented reality to deliver the “Ultimate Get Well Card”, a magical card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into an augmented reality winter wonderland in order to bring to life crowdsourced messages from well-wishers to be viewed by young patients through an iPad, held in a custom designed holder, triggering a wintery augmented reality experience. “Sending warm wishes to others is one of the best…

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FCB New Zealand and Water Safety New Zealand Relaunch the Swim Reaper Campaign

Stuart Mitchell

The Swim Reaper was created last summer by Water Safety New Zealand (WSNZ) in partnership with ACC to target the at-risk demographic of young men aged 15 to 30. Despite making up only 14 per cent of the population, this group accounts for around one third of drowning deaths annually. Through his dark humour the Swim Reaper illustrates the deadly consequences of making bad decisions around water. As one of the most effective social media accounts in New Zealand, The Swim Reaper’s Instagram following is approaching 200,000 followers. From December 2016…

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Nike Launch their Pro Hijab

Stuart Mitchell

New Jersey-native Ibtihaj Muhammad, a Nike athlete and champion fencer, has been carded for false starting many times. “First, I’d get a warning and then a point against me… I can’t tell you how many times that happened,” she says. “And I’d tell the referee, ‘Oh, I’m sorry, I couldn’t hear you.’” That’s because Muhammad, who earned a bronze medal in Rio in 2016 for Team USA, typically competed in a children’s hijab that was made of a doubled georgette material. “When the material is wet, it gets really heavy…

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Benetton Launches An Oliviero Toscani Campaign On Integration

Stuart Mitchell

Two photographs. A class of twenty-eight children. They represent thirteen different nationalities from four continents. They’re smiling. They have their future ahead of them. Ten children – from Burkina Faso to the Philippines, from Italy to Senegal – are gathered round a teacher who’s reading Pinocchio. They’re totally engrossed in the story, listening carefully. The new Benetton campaign by Oliviero Toscani renews to a theme – integration – that has long been dear to the Benetton brand, imbuing it with new meaning and urgency. “Integration is a major issue in…

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Pampers Launch #Thankyoumidwife Campaign, Developed By Saatchi & Saatchi London

Stuart Mitchell

In the chaos, excitement and joy of birth, it’s easy to forget to thank the people who get you through it, the midwives. Whilst 80% of UK mums say it is important to thank their midwife, only 58% actually do so. As a result, 1 in 3 midwives feel underappreciated despite putting new life into the arms of parents every day. This Christmas, Pampers rallied the nation to make sure that one of the most important ‘thank you’s’ doesn’t go unsaid. When the rest of us are tucking into our…

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