Day: 27 March 2018

IRC release film showing 8 steps we can take to support women and girls

Stuart Mitchell

To mark International Women’s Day 2018 the International Rescue Committee (IRC) have released a new film.   The IRC gave cameras to IRC women working on the front line of humanitarian aid so they can tell the world what needs to be done to end violence and discrimination against women and girls. They also released a blog post to accompany the film here, highlighting 8 things we can do to support women and girls reproduced below. 1. Listen to survivors Listening to survivors reveals the shocking levels of violence women and girls…

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FCB Inferno Launches ‘Queen Rules’ to Challenge Gender Bias With Playing Cards

Stuart Mitchell

To support International Women’s Day today, FCB Inferno, the agency behind Sport England’s ‘This Girl Can’, is launching Queen Rules – a new way to play cards, where Queen outranks King. This campaign is designed to get the conversation about gender equality on the table. With support from Unibet, the campaign will launch with simultaneous live events and tournaments of Queen Rules poker on March 8th in London, Stockholm, Malta and more to be announced. A social experiment film, created in partnership with production company Archer’s Mark, will be released…

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Canon U.S.A. Lends Its Support To “Women Photograph”, An Initiative Created To Promote The Representation Of Female Photojournalists

Stuart Mitchell

In conjunction with International Women’s Day (IWD), the global day celebrating the social, economic, cultural and political achievements of women, Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce their association with Women Photograph, a movement created to promote the representation of female photojournalists. Canon will work with Women Photograph to aid their travel grant program which funds female and non-binary photographers to attend workshops, hostile environment trainings, festivals, and other developmental opportunities. Launched in 2017 and founded by photojournalist Daniella Zalcman, Women Photograph is an…

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Viacom International Turns the #SOUNDON to Amplify Women’s Voices On International Women’s Day

Stuart Mitchell

Viacom International launched #SOUNDON, a linear and digital International Women’s Day campaign that spotlights inspiring messages of gender equality and female empowerment from celebrities at Viacom award shows, and from talented young spoken word poets, across its platforms in nearly 180 territories. Additionally, in multiple markets around the world including the US, Asia, Australia, Spain, Italy, South Africa, the UK and more—MTV will also be turning the M in its logo upside down for the day, with the channel’s icon reading “WTV.” Featuring celebrities like P!nk, Rita Ora, Alicia Keys,…

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UGG Celebrates International Women’s Day with HERproject

Stuart Mitchell

In celebration of International Women’s Day, a globally-recognized commemoration that highlights the social, economic, cultural and political achievement of women, UGG® is launching a multi-channel campaign and donation to support HERproject. The Campaign Started on the 8th, and continued through March 11, 2018, UGG® donated 5% of the retail price of all ugg.com and United States UGG® store sales to HERproject. “Now, more than ever, is the time to celebrate and recognize the hard work of women in this business,” said Andrea O’Donnell, President of Fashion Lifestyle, Deckers Brands. “We…

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