Month: March 2018

Canon U.S.A. Lends Its Support To “Women Photograph”, An Initiative Created To Promote The Representation Of Female Photojournalists

Stuart Mitchell

In conjunction with International Women’s Day (IWD), the global day celebrating the social, economic, cultural and political achievements of women, Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce their association with Women Photograph, a movement created to promote the representation of female photojournalists. Canon will work with Women Photograph to aid their travel grant program which funds female and non-binary photographers to attend workshops, hostile environment trainings, festivals, and other developmental opportunities. Launched in 2017 and founded by photojournalist Daniella Zalcman, Women Photograph is an…

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Viacom International Turns the #SOUNDON to Amplify Women’s Voices On International Women’s Day

Stuart Mitchell

Viacom International launched #SOUNDON, a linear and digital International Women’s Day campaign that spotlights inspiring messages of gender equality and female empowerment from celebrities at Viacom award shows, and from talented young spoken word poets, across its platforms in nearly 180 territories. Additionally, in multiple markets around the world including the US, Asia, Australia, Spain, Italy, South Africa, the UK and more—MTV will also be turning the M in its logo upside down for the day, with the channel’s icon reading “WTV.” Featuring celebrities like P!nk, Rita Ora, Alicia Keys,…

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UGG Celebrates International Women’s Day with HERproject

Stuart Mitchell

In celebration of International Women’s Day, a globally-recognized commemoration that highlights the social, economic, cultural and political achievement of women, UGG® is launching a multi-channel campaign and donation to support HERproject. The Campaign Started on the 8th, and continued through March 11, 2018, UGG® donated 5% of the retail price of all ugg.com and United States UGG® store sales to HERproject. “Now, more than ever, is the time to celebrate and recognize the hard work of women in this business,” said Andrea O’Donnell, President of Fashion Lifestyle, Deckers Brands. “We…

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Girls in Tech Introduces #Ladybrags, a Movement That Celebrates Women in the Workforce

Stuart Mitchell

Girls in Tech, a non-profit organization focused on the empowerment, entrepreneurship, engagement, and education of women in technology, today announced their #Ladybrags campaign, a movement that motivates and uplifts women. To celebrate International Women’s Day, the organization is calling on women to empower each other and celebrate their achievements. The #Ladybrags campaign aims to join women working in tech and encourages them to celebrate their successes. Additionally, the organization is providing the opportunity for people to donate and invest in women across the globe. “It’s more important now than ever…

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Hiscox Unveils the Next Evolution of I’mpossible® Campaign with New Ad in Honor of International Women’s Day

Stuart Mitchell

Hiscox, the international specialist insurer, today kicked off the next evolution of its I’mpossible® campaign with a full-page ad in The New York Times in honor of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage® brand platform, focuses on the positive power of risk-taking to transform the seemingly impossible into something possible. The new print ad features a hammer and applauds the women who courageously continue to lead the charge…

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