Day: 12 April 2018

Finland’s most prestigious retailer Stockmann changes name to Stockwomann to support gender equality

Stuart Mitchell

Finland’s biggest department store, Stockmann, changed its name to Stockwomann to support equality. The campaign that started on International Women’s Day is an ode to bold and stylish women with a goal of encouraging women to disregard external opinions and restricting style norms. “Stockwomann is a celebration of gorgeous women, that we have had the pleasure to serve for over 150 years”, says Maiju Niskanen, Director of Store Operations at Stockmann. Following the ways led by campaigns such as Fearless girl, Always’ #LikeAGirl and the most recent Johnnie Walker’s Jane…

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Clear Channel UK & Help Refugees join forces in UGCA’s #CHOOSELOVE Campaign

Stuart Mitchell

Clear Channel UK & Help Refugees join forces in UGCA’s first major Out Of Home project with the #CHOOSELOVE campaign to protect displaced families across the world. Clear Channel UK and partner UGCA have just revealed a major Out Of Home project across the media owner’s Storm & Wrap portfolios in a two-week socially driven contextual campaign, to raise awareness and empathy towards refugees globally. The Out Of Home element is being led by Clear Channel and will include other media owners as the project develops. Those lendings upport are pulling…

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You Don’t Look Like A Lesbian: Asylum Aid highlights the difficulties faced by victims of sexual violence when seeking protection in the UK.

Stuart Mitchell

When Nina (not her real name) went into her interview she was alone. Having been beaten because of her sexuality, and raped by her own father, Nina was forced to flee the only home she ever knew. When she went to the UK authorities she thought she had found help. But they wouldn’t believe her. And she had nobody to advise her on what to do. Adding to a growing list of evidence of unfair questions being put to vulnerable people seeking protection in the UK, the charity Asylum Aid…

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Powerful Animated Film Illuminates Support Admiral Nurses Give to Those Living with Dementia

Stuart Mitchell

Dementia UK launches a three-minute film ‘Together Again’ that highlights the specialist one to one support its Admiral Nurses deliver to people living with dementia. The design and direction of the film was led by Reuben McNaughton from Passion Pictures. Created by Arthur London and produced by Royle Productions, the highly emotive animated film brings to life how an Admiral Nurse can provide vital support. A husband and wife are forced apart by an ocean. The powerful metaphor depicts how the Admiral Nurse helps the couple reconnect using techniques such…

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