Day: 5 May 2018

Huntington Bank Launch Looking Out For Each Other Campaign

Stuart Mitchell

Huntington Bank has launched a new integrated brand campaign based around the concept of “Looking Out For Each Other,” a purpose driven mission that that’s designed to improve the world we live in and demonstrate that in today’s world even a small gesture can have a huge impact. More than technology or trends, just being there in big and small ways is really the one thing that can truly change everything. Created in partnership with agency of record Arnold Worldwide, this idea is part of Huntington’s DNA and today they’re…

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22squared Partners with National Organization for Women to Mark Equal Pay Day on April 10 and Help Close the Gender Wage Gap by Purchasing EqualiTees, T-Shirts Available in 2119

Stuart Mitchell

22squared partners with the National Organization for Women (NOW), to mark Equal Pay Day on April 10 and help close the gender wage gap, launching the online initiative ‘EqualiTees’.  In an innovative creative partnership, four online t-shirt retailers known for supporting equality, ‘created’ original t-shirts emblazoned with a long overdue message: Women Now Make As Much As Men. About Damn Time. There is just one significant catch. When shoppers go to check-out, they are informed the t-shirts are on backorder until 2119, the projected year for pay equality based on…

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MCA Launches First Major Advertising Campaign in 20 Years with Ad Agency FCB

Stuart Mitchell

The Museum of Contemporary Art Chicago has officially launched the MADE YOU LOOK, the first major advertising campaign for the museum in 20 years. The launch is in conjunction with the MCA’s first-ever pop-up experience dedicated to the work of groundbreaking artist Howardena Pindell, whose retrospective is currently on view at the museum. This free, two-day pop-up experience takes as its theme the year 1979, which was a pivotal time in Pindell’s life and work. Attendees can interact with and experience the music, art and pop culture of 1979, created…

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Dads on LinkedIn are changing their corporate mugshots to pictures with their kids

Stuart Mitchell

If you’ve got any father as a connection on LinkedIn, you may have noticed that they might have changed their display picture in the last few days. From the typical LinkedIn corporate mugshot to adorable pictures of them with their kids.  It’s no coincidence. Hundreds of fathers across the world’s largest professional platform are doing the same. Reason? To show their professional circles that their life goes way beyond their profession. We’re talking about high-level professionals across some of India’s biggest companies in Tele communication, OEMs, Online Fashion retail, Automobiles,…

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Grey Malaysia Help Save The Ocean With Tesco’s Unforgettable Bags

Stuart Mitchell

In a new campaign designed by Grey Malaysia, Tesco Malaysia has launched The Unforgettable Bag.  A revolutionary new bag design that is the centerpiece of a campaign to help reduce single use plastic bags by encouraging cust­­­omers to bring back their bags for every time they shop. The world produces over 1 TRILLION plastic bags every year, the majority of these are single use – used once then dumped into landfill and our oceans. ‘The Unforgettable Bag’ campaign is launched ahead of World Earth Day, which is celebrated on 22…

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