Month: May 2018

Serviceplan Italy, ABIO, and Italian food brand Opera create interactive book ‘Libro Abio’

Stuart Mitchell

For some children, going into hospital is like going to another planet, they face a lot of new situations, and spend a lot of time alone. So Serviceplan Italy came up with ‘Libro Abio’, a book given to children when they go into hospital to accompany them during their time there, and open their imaginations. The book was distributed to 5,000 children in 200 hospitals. The ABIO Onlus has been assisting children in hospital since 1978, thanks to volunteers who help them every day to overcome the impact of an…

Read More

#CIPRChat returns to tackle mental health in PR

Stuart Mitchell

The CIPR will host a tweet chat on Friday 18 May on mental health in public relations, in support of Mental Health Awareness Week. This year’s State of the Profession research recently revealed around one in six (16%) PR professionals live with a mental health condition – an increase of 10% on the previous year’s figure. The hour-long tweet chat kicks off at midday using the hashtag #CIPRChat. The topics will include: Given the reported increase in mental health conditions among public relations professionals, is PR becoming more stressful or are we more comfortable talking about the issue? What…

Read More

PRCA launches the PR and Communications Census 2018

Stuart Mitchell

The PRCA has launched the PR and Communications Census 2018, which reveals that the UK PR and communications industry is worth £13.8bn, showing growth of 7% since 2016 when it reached £12.9bn. The Census is produced in conjunction with PRWeek and global market research agency Norstat. The PR and Communications Census 2018 also revealed that there is a total of 86,000 employees. This is a steady increase from 2016, when there was a total of 83,000 employees. Key figures:  – Diversity in the industry has improved slightly and the industry…

Read More

The Good Report Celebrates The Best Campaigns For Social Responsibility 2017

Stuart Mitchell

The Good Report is a unique ranking of the world’s best use of creative communications to promote  sustainability  and  social  responsibility  to  raise  awareness  of major  social  and  environmental issues. It is created in collaboration between ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental  issues, and Gunn Report, the global index of creative excellence in advertising. A total of 1045 campaigns produced by 680 agencies for 850 advertisers from 80 countries were evaluated for  this  latest  Good  Report.  The…

Read More

The ALS Association Calls on Advocates to ‘Raise Your Voice’ During ALS Awareness Month

Stuart Mitchell

The ALS Association is kicking off ALS Awareness Month by encouraging the public to “Raise Your Voice” in May on behalf of those living with ALS. This year’s campaign highlights the ways that people can raise awareness and support for ALS, even if they can no longer speak. ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s Disease, is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. Eventually, people with ALS lose the ability to walk, speak, and eventually, breathe. The disease is always…

Read More