Day: 6 November 2018

Mike Rowe Gets an Exam for Prostate Cancer on Camera

Stuart Mitchell

Prostate Cancer is one of those things that affects 1 in 9 men over the course of a lifetime. All men are supposed to have an exam after the age of 40 and yet most do not. There is a certain level of stigma that is associated with having the exam. That is ridiculousness that has been propagated by an uninformed public and needs to be changed. Mike Rowe, has agreed to have this rather intimate procedure filmed to ensure that men see how easy it is. As the host…

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Public lacks sources of good news

Stuart Mitchell

New research has highlighted the lack of positive news sources available to the public. Just a fifth of the population have heard positive news about charities (22%), universities or colleges (18%) and local councils (17%) in the last three months. According to Sapio Research, the picture for social enterprises (13%) and trade unions (10%) is even worse.  In all, 54% have not heard any positive news about charities, social enterprises, local councils, trade unions, universities or colleges. To address this problem, social enterprise Campaign Collective launched a new media outlet – The Rooftop – a month…

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Campaign encourages witnesses to report hate crime

Stuart Mitchell

On 26th September victims of hate crime joined Cabinet Secretary for Communities and Local Government, Aileen Campbell, the Cabinet Secretary for Justice, Humza Yousaf, Chief Inspector Shaheen Baber and Inspector John Graham from Police Scotland at the Writer’s Museum in Edinburgh, to launch a new campaign spelling out the importance of reporting hate crime. In Scotland, the law recognises hate crimes as motivated by prejudice based on race, religion, sexual orientation, transgender identity and disability. New research reveals that over 80% of people in Scotland would report a mugging of…

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PRCA Practice Guides launch for PR and communications practitioners

Stuart Mitchell

The PRCA is partnering with Emerald Publishing to launch a broad and accessible series of books aimed at the PR and communications industry, covering issues as diverse as digital PR, crisis communications, and agency management.   PRCA Practice Guides are a series of uniquely practical and readable guides, providing PR and communications professionals, new and experienced alike, with hands-on guidance to manage in the field. The series is launching with six books over the coming year, with more planned to join the series.   Written by experienced practitioners who have…

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IPA and ISBA announce joint initiative to drive sustainable relationships

Stuart Mitchell

The IPA and ISBA have confirmed they are working on a joint industry initiative to champion sustainable client/media agency relationships. Representatives from across the industry have been meeting over the last year to brainstorm solutions to the current issues and explore ideas and new initiatives. This initiative comes against a backdrop of huge change and disruption across the media buying landscape which has necessitated a reframing of how advertisers and their media agencies work together. The key aims for the initiative are threefold. Commercial transparency and effectiveness for clients. Proper…

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