Month: November 2018

Just Eat accelerates drive to reduce plastic waste with expansion of seaweed sachet trial across London

Stuart Mitchell

As part of its commitment to tackle the impact of takeaways on plastic pollution, leading online global marketplace Just Eat has expanded its trial of Ooho! seaweed-based sauce sachets with ten restaurants across London. In March, Just Eat announced a package of measures to reduce excess plastics used in UK takeaway deliveries. As part of this, the business partnered with sustainable packaging start-up Skipping Rocks Lab to invest in the research and development of innovative and practical alternatives for single use plastics.Just Eat first teamed up with Skipping Rocks Lab…

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Firmenich Adopts Ambitious Science-Based Targets To Tackle Climate Change

Stuart Mitchell

Building on its industry leadership in environmental management, Firmenich has joined the Science Based Targets initiative, committing to reduce absolute Scope 1 and 2 CO2 emissions by 39% and Scope 3 emissions by 20% by 2030. Taking its ambitious 2020 environmental goals to the next level, the perfume and taste company is one of 149 companies worldwide to have approved science-based targets. “I am proud that Firmenich is one of only 149 companies to have its goals approved by the Science Based Targets initiative,” said Gilbert Ghostine, CEO Firmenich. “These…

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PRCA Digital PR and Communications Report 2018 launches

Stuart Mitchell

The UK PR industry’s slice of the digital pie is growing apace, yet confidence in measuring the ROI of digital PR is falling, according to a new industry study. The Public Relations and Communications Association (PRCA)’s annual Digital PR and Communications Report found a 12% rise in ownership of digital social media activities by PR and communications teams. But, for the first time, confidence in the ability to measure the ROI of digital PR has fallen below confidence in measuring ROI of traditional PR activities. The poll of PR professionals,…

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IPA welcomes launch of multinational advertising regulations platform

Stuart Mitchell

The IPA has welcomed the launch of Wikiregs, a free multinational database of European advertising regulations. The launch of comprehensive new website Wikiregs provides agencies and clients with a free, one-stop-shop for all statutory and self-regulatory marketing communications’ regulations on Alcohol, Cars, and Food and Soft Drinks across nine European countries. Additionally, the rules that affect all product categories – the general rules – are on the website. This is the first time there has been a single, central source of multinational rules in multiple sectors. Being able to understand…

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UN Women’s HeForShe movement concludes tour to colleges and universities across northeastern United States

Stuart Mitchell

UN Women’s HeForShe solidarity movement for gender equality has concluded its inaugural United States #GetFree University Tour, which brought ideas of gender equality directly to students at colleges and universities throughout the Northeast. At each stop, a dynamic conversation among students, faculty, gender experts and thought-leaders explored challenges and opportunities for getting more girls and women in Science, Technology, Engineering and Math (STEM) subjects and careers. The Tour also brought a global conversation on gender to students, empowering them to explore their own understanding of gender equality. Building on the…

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