Month: December 2018

More Than 2.5million Older People Feel They Have No One To Turn To For Help And Support

Stuart Mitchell

As Age UK launches its No one should have no one to turn to campaign, new YouGov research for the Charity has found that 2.65 million older people feel they have no one to turn to for help and support. The campaign kicked off on the 7 November with a powerful new film highlighting some of the challenges that people often have to deal with in later life but which are so much harder to bear if you are facing them alone. These include coping with bereavement, tackling loneliness, getting…

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UNFPA, Unite to Light Provide “Light for Life” for Midwives in Humanitarian and Conflict Zones

Stuart Mitchell

Under the Safe Birth Even Here campaign, UNFPA, the United Nations Population Fund, and Unite to Light (UTL) have launched the “Light for Life” project. This initiative will provide solar lights to midwives in humanitarian and conflict zones, as well as to rural regions without access to electricity. According to the World Health Organization, 830 women die every day from preventable causes related to pregnancy and childbirth. That is a death toll equivalent to a jumbo jet crashing, every single day. One of the most effective interventions to stop preventable…

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American Lung Association and the Ad Council Launch Spanish Language PSA Campaign to Increase Awareness of Lung Cancer Screening among the Hispanic Community

Stuart Mitchell

To raise public awareness of lung cancer—the leading cancer killer of women and men—during Lung Cancer Awareness Month, the American Lung Association‘s LUNG FORCE initiative and the Ad Council today launched Spanish language messaging for its “Saved By The Scan” campaign to educate the Hispanic community about the lifesaving lung cancer screening. First launched on World Lung Cancer Day last year, “Saved By The Scan” is the only national public service advertising (PSA) campaign to educate Americans about the groundbreaking lung cancer screening for those at high risk for the…

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Love Has No Labels Premieres Rising, a Powerful Film from David Nutter and Lena Waithe That Asks Why It Takes a Disaster to Bring Us Together

Stuart Mitchell

The Ad Council, R/GA, and an unprecedented group of brand partners today premiered Rising, a short film that is a powerful extension of the iconic Love Has No Labels campaign. The film was directed by Game of Thrones‘ David Nutter and written by Lena Waithe creator of SHOWTIME drama series The Chi and Emmy winning writer for Master of None and Azia Squire. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute…

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MAZON #FreedomFromHunger Campaign Highlights Veteran Hunger

Stuart Mitchell

MAZON: A Jewish Response to Hunger has just released its #FreedomFromHunger video campaign to raise awareness about the unacceptable problem of veteran hunger in America, and to engage viewers to take action. The campaign launch coincides with Veterans Day, a time when all Americans honor the service of those who have fought for our country. The video highlights a devastating problem about which most viewers are unaware – that veterans have significantly higher rates of food insecurity than the population at large, and that issues of age, disability and limited…

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