Month: December 2018

IFFGD Marks Constipation Awareness Month with Launch of Education Campaign

Stuart Mitchell

Most people experience bouts of constipation from time to time. But, for millions of Americans, constipation isn’t something that just goes away. “While common, chronic constipation remains a poorly understood condition by patients and the general public,” said Ceciel T. Rooker, President of the International Foundation for Gastrointestinal Disorders (IFFGD). “Myths and misconceptions about the causes and treatments of the condition are widespread, and those affected are often unaware that their symptoms indicate a treatable medical condition.” December is Constipation Awareness Month. To encourage awareness and improve understanding of this…

Read More

Responsible Business Alliance Initiative Launched to Advance Worker Well-Being

Stuart Mitchell

The Responsible Business Alliance (RBA), a nonprofit coalition of leading companies dedicated to improving social, environmental and ethical conditions in their global supply chains, announced a new initiative to advance work-life wellness in the manufacturing sector. The initiative officially launched in Q3 and was recently announced at the RBA’s annual conference, Responsible Business 2018, in Santa Clara, California. The 2019 efforts will focus on Asia’s significant manufacturing supply base with plans to expand to additional regions over time. Major components of the new RBA initiative include: Conducting a comprehensive, industry-wide…

Read More

AEG Launches Annual Season of Giving with #SpreadCheer Challenge

Stuart Mitchell

In recognition of National Philanthropy Day and celebrating the start of its annual Season of Giving, AEG, the world’s leading sports and live entertainment company, has launched the #SpreadCheer Challenge, an online digital campaign that will provide four AEG Community Foundation grant recipients — America SCORES, Los Angeles Brotherhood Crusade, Make-A-Wish Hawaii and Playworks — with an opportunity to earn an additional $25,000 grant from the AEG Community Foundation. Beginning today and running through December 15, people across the world will have the opportunity to visit www.aegspreadcheer.com and play an…

Read More

VSA Partners Invests in Change, Launches Women’s Empowerment Campaign

Stuart Mitchell

VSA Partners, an independently owned design and brand experience firm, continues to channel its creative efforts behind one of the most important issues of our time with the launch of its Women’s Empowerment campaign. VSA’s current effort supports the Impact Shares YWCA Women’s Empowerment ETF. This campaign aligns with VSA’s commitment to partner with brands and create campaigns centered on interactions with important social issues. In response to the cultural shift observed over the last year, the campaign will encourage investment in companies that respect and empower women. Campaign elements…

Read More

The Y Brings Awareness to Life-Changing Effect of “One Number” in Latest Phase of Nationwide Campaign

Stuart Mitchell

YMCA of the USA (Y-USA) will launch the third phase of “For a better us.,” a multimedia positioning campaign, on Sunday, November 11, with a television commercial entitled “One Number Different.” The spot dramatizes the effect one number, a single digit in a zip code, can have on a person’s life and highlights the opportunity gaps the Y helps fill across the country. “One Number” is the newest creative concept in the Y’s “For a better us.” campaign that raises awareness of the Y as one of the most effective…

Read More