Month: December 2018

SodaStream Takes It Up A Notch With New Environmental Campaign Calling Upon Consumers To Go Reusable

Stuart Mitchell

SodaStream International LTD. has unveiled its newest video campaign focused on the global damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable.The video acts as a metaphor for the green hills and blue oceans that have, over the years, become littered by plastic waste. The viral campaign has garnered 20 million views in its first 48 hours. “Plastic has become a pandemic threat with its impact upon human health…

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PenFed Foundation Receives $300,000 Donation from Disabled American Veterans Charitable Service Trust to Support Veterans Facing Short-Term Financial Setbacks

Stuart Mitchell

PenFed Foundation received a $300,000 donation from DAV (Disabled American Veterans) Charitable Service Trust to support its Military Heroes Fund Emergency Financial Assistance program. The Military Heroes Fund has provided financial counseling and over $1.66 million to more than 1,500 Veterans experiencing a short-term financial emergency since the start of the partnership in 2015. “We are committed to taking care of those who courageously serve our country by providing them with the skills and resources they need to build strong financial futures,” said Mark Smith, PenFed Foundation Acting Chief Operating…

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HACR Releases Latest 2018 Corporate Inclusion Index Findings for Hispanic Inclusion in Corporate America

Stuart Mitchell

The Hispanic Association on Corporate Responsibility (HACR) released findings from its 2018 Corporate Inclusion Index (CII), a report that evaluates Hispanic inclusion in Corporate America, including many Fortune 100 companies and HACR’s corporate members. The survey, which started in 2009, is led by the HACR Research Institute, and aims to measure Hispanic inclusion strategies in the areas of Employment, Procurement, Philanthropy, and Governance. In total, there were 50 participating companies, 37 of which were Fortune 100 companies. Noteworthy Fortune 100 companies who participated for the first time are: American Express…

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The RealReal and Stella McCartney Announce Partnership Extension

Stuart Mitchell

The RealReal and Stella McCartney announced today the renewal of their year-long partnership to motivate and drive consumers to participate in a circular economy through consignment. The partnership extends the life cycle of Stella McCartney items by keeping them out of landfills and giving them a second life through resale. The fashion industry is considered the second most polluting industry on the planet next to automotive. And, according to the Ellen MacArthur Foundation’s 2017 report, The New Textiles Economy, the equivalent of one garbage truck of textiles is landfilled or…

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Child cruelty & neglect crime stats double

Stuart Mitchell

Child cruelty and neglect offences in the UK have doubled over the last five years, the NSPCC has revealed. There were 16,939 child cruelty and neglect offences recorded by police in 2017/18, up from 7,965 in 2012/13. Reports to the police included extreme cases of when a parent or carer deliberately neglected, assaulted, abandoned or exposed their child to serious harm. To raise awareness of child neglect – the most common type of abuse affecting children in the UK – the NSPCC has launched its ‘Light For Every Childhood’ Christmas Appeal. On…

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