Month: December 2018

Asda Trials New “Inclusive Hour”

Stuart Mitchell

Asda has announced that it’s trialling a new “inclusive hour” in Kent and Manchester as part of its support for Purple Tuesday (13th November), the UK’s first accessible shopping day, established to recognise the importance and needs of customers with disabilities and promote inclusive shopping. Back in 2016, Asda was the first retailer to introduce the Quiet Hour and has since been working with a number of charities and local authorities to further understand what simple changes can be made to the store environment. This is to help aid customers…

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AA Charitable Trust Launch Drowsy Driver Campaign

Stuart Mitchell

It’s estimated that up to 25% of fatal accidents are caused by drivers who have fallen asleep at the wheel, so in November 2018 the AA Charitable Trust launched a campaign highlighting the dangers of drowsy driving. The campaign aims to: Highlight the problem of drowsy driving Educate drivers on what action to take if they become tired when driving Provide supportive information to drivers about how they can improve their sleep Research carried out for the campaign launch shows: One in eight (13%) UK drivers admit to falling asleep at…

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HP Honors Veterans Day with New Reinvent Mindsets Film, “Ask Me About”

Stuart Mitchell

On U.S. Veterans Day, HP is continuing its award-winning Reinvent Mindsets campaign with ‘Ask Me About’, a new short film designed to honor and inspire the veteran community to pursue careers at HP, while working to identify and reduce unconscious bias in veteran hiring. In a recent study, one quarter (25%) of veterans reported that a job interviewer had preconceptions about them because of their time in the military, while almost a fifth (18%) felt their interviewer misunderstood what their military role entailed while serving. ‘Ask Me About’ features testimonials…

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NVIDIA, Samsung, and Garmin Most Reputable Companies in US

Stuart Mitchell

Reputation Institute (RI), the world’s leading provider of reputation intelligence, today announced the 2018 US Technology RepTrak® rankings. NVIDIA attained the top position with the best reputation overall and is the only company with an excellent score. Samsung closely followed with its strong reputation driven by transparent communications and popular support for its products and services; Garmin came in the third spot. The top 10 most reputable technology companies in the US for 2018 are: NVIDIA [NASDAQ: NVDA] Samsung [OTCMKTS: SSNLF] Garmin [NASDAQ: GRMN] Hewlett Packard Enterprise [NYSE: HPE] Intel…

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Gaby Roslin makes ‘Small Talk Saves Lives’ campaign travel

Stuart Mitchell

TV and radio presenter Gaby Roslin is all aboard Samaritans’ Small Talk Saves Lives campaign, letting commuters know they have all the experience they need to save a life. The campaign, launched by Samaritans in partnership with Network Rail, British Transport Police (BTP) and the wider rail industry, aims to prevent suicide by encouraging the public to notice if someone may be at risk and start a conversation. They can also alert a member of staff or dial 999. Gaby showed her support at London’s King’s Cross station, where she voiced a special message over the tannoy and chatted to…

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