Month: January 2019

U.S. Department of Veteran Affairs and Walmart Announce Telehealth Collaboration to Reach Underserved Veterans

Stuart Mitchell

The U.S. Department of Veterans Affairs (VA) and Walmart announced an innovative collaboration to offer VA-led telehealth services to reach underserved Veterans. The pilot will kick off in targeted locations that consider the number of Veterans and the health resources offered. The final locations selected will be announced at a later date. The collaboration includes donated space and operational support by Walmart for VA-led telehealth services. The announcement was made today at the Anywhere to Anywhere, Together Summit hosted by the VA’s Center for Strategic Partnerships and the VHA Office…

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Women fight back as oppressive and sexist policies dominate 2018 – Amnesty annual review

Stuart Mitchell

Some of the most disadvantaged women in the world are at risk of being further marginalised due to oppressive and sexist policies, Amnesty International warned today as it launched its annual review on the state of global human rights. The 52-page report, Rights Today, launches on the 70th anniversary of the Universal Declaration of Human Rights and analyses the human rights situation in seven regions around the world. It warns that the actions of “tough guy” world leaders pushing misogynistic, xenophobic and homophobic policies, as well as using toxic rhetoric,…

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Spotify playlists tell Depaul stories

Stuart Mitchell

An innovative campaign by youth homelessness charity Depaul UK launched recently and is using Spotify playlists to tell the unheard stories of young people who have experienced homelessness. DEPAUL UNHEARD: Playlists Against Homelessness aims to reach the 16-to-25 age group with which Depaul UK works and reframe how they see homelessness. With the support of Spotify playlists, the stories of George, 20, Kristina, 20, Fatos, 25, Jecoliah, 19, and Emma, 21, are told using the titles of songs in a personal way. As users read the song titles, the playlist…

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Pride Brand Makeover winners announced

Stuart Mitchell

Branded content agency Raw London has triumphed in this year’s Pride Brand Makeover competition with a reimagined ad for Mermaids UK, the support agency for gender diverse and transgender youngsters and their families. The entry, which was the remaking of a Teenage Cancer Trust ad, sees a teenage girl playing a video game of her life in which her adversaries are made up of bullies, cyber bullies, unsupportive family members and internal struggle of a trans person. The video in the original ad, called Gamer Girl, did this for a…

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Major domestic violence awareness raising campaign crescendos on Christmas Eve with new film, radio and digital creative

Stuart Mitchell

Refuge, the UK’s largest domestic violence charity, launched a second phase of its major domestic violence awareness raising campaign at Christmas. Earlier last month, a series of poems were unveiled. The poems, when read top to bottom appear as ‘standard’ poems; but when read in reverse, bottom to top, reveal a chilling story about domestic abuse. Since the launch, the poems have received unprecedented media and digital exposure, gaining support from high profile individuals such as Paloma Faith, Nicola Roberts, London Mayor Sadiq Khan and Richard Herring, amongst others. To…

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