Month: April 2019

Girls Inc. and JPMorgan Chase to Reach 20,000 Girls through National Program Promoting Financial Health

Stuart Mitchell

A new multi-year partnership between JPMorgan Chase and Girls Inc., a leading nonprofit that supports girls and young women, will bring financial health programs to 20,000 girls across the country. These programs will focus on how to manage money, create a budget and save more for the future. Girls Inc. serves girls ages 6-18 at more than 1,400 sites in 400 cities across the United States and Canada. By serving as the sole national sponsor of the Girls Inc. Economic Literacy Program, JPMorgan Chase will help Girls Inc. teach girls…

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Getty Images has taken action with Dove, Girlgaze and women around the world to create Project #ShowUs

Stuart Mitchell

Getty Images, together with its partners Dove and Girlgaze, announces Project #ShowUs. With over 5,000 images, Project #ShowUs is the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes and is available now for the media and advertising industries to view, license and use in their next project or campaign. The ambition? To come together and put an end to the narrow definition of beauty consistently portrayed around the world, setting a new standard for the authentic, diverse and inclusive representation of women across…

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CAP – Don’t be a bad egg, make sure your Easter promotions are cracking

Stuart Mitchell

The CAP have released a post called: Don’t be a bad egg, make sure your Easter promotions are cracking . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these…

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FCB Cape Town and Hellocomputer Campaign Helps Online Florist Bust The Drought

Stuart Mitchell

A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa’s largest online florist and gifting company, came to the business’s rescue when sales dried up in 2018. According to Managing Director, Ryan Bacher, the old adage ‘Nothing says I love you quite like flowers’ just didn’t hold water when it came to sending them during Cape Town’s worst drought in 100 years. “Citizens were limited to just 50 litres a day as the dam levels fell. NetFlorist had to act fast because, as the Cape was drying…

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Most marketers are investing in trialling new technology, reveals new DMA survey

Stuart Mitchell

The DMA’s latest report, released today in partnership with Pure360, reveals 87% of marketers have a dedicated budget for testing new technology. On average, over a third of budgets (36%) are allocated to trialling new technology, according to the ‘Customer Engagement 2019 – Future trends’ report. Just 13% of organisations do not appear to have funds in place to test the latest innovations. The size and resource available to a business seems to have a direct impact on budget allocated, with just 18% of small firms able to invest compared…

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