Day: 23 June 2019

Waitrose launches world’s first home compostable ready meal packaging as the retailer’s removal of black plastics heats up

Stuart Mitchell

Waitrose & Partners is launching the world’s first home compostable ready meal packaging as it moves nearly nine million products out of black plastic. The pioneering packaging will initially replace many of the retailer’s Italian ready meal trays, saving 158 tonnes of black plastic. The new cream-coloured containers, which are fibre based and similar in texture to cardboard, are now certified home compostable for the first time. Waitrose & Partners has worked with its suppliers, Huhtamaki and Saladworks, to use the latest technology to make sure the trays can be…

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Ad Council Honors JCDecaux with the 2019 Catalyst Award

Stuart Mitchell

JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs. The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest issues and is the creator of national campaigns including Smokey Bear and “Love Has No Labels.” Through partnerships with non-profit organizations, federal government agencies, and…

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Swiss fashion and lifestyle brand NIKIN launches biggest social media campaign to combat global deforestation

Stuart Mitchell

We are currently experiencing a worrying moment in the history of our planet. The world that mankind has known for ages is under serious threat. Global temperatures are rising, coral reefs are disappearing at an alarming rate and mass extinction is destroying countless animal and plant species.  And how does mankind react to this? Unfortunately hardly, far too little is being done about it. All over the world, we continue to cut down trees, pollute our waters and pump greenhouse gases into the atmosphere. It is high time we do…

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