Day: 21 July 2019

Unilever Explores Science against stereotyping

Stuart Mitchell

Academics at University College London (UCL) have conducted an unprecedented experiment to attempt to disrupt the way leaders in advertising think about their consumer audiences, giving them a fresh view of how to commission creative ideas that advance progressive, inclusive and unstereotypical portrayals of people.   The project – part of Unilever’s Unstereotype initiative – explored whether DNA analysis, aimed at giving participants a greater insight into their origins, coupled with a workshop on behavioural change, could help to broaden the way people see themselves and the world around them.…

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AT&T Invests Over $144 Million to Support STEM Initiatives

Stuart Mitchell

AT&T have spoken about their investment of $144m tio support STEM, I have included the post below as it goes into interesting detail that I feel might be of interest, to read the post look here, or read below: Thanks to a recent study conducted by the Geena Davis Institute on Gender in Media, the “Scully Effect” posited by fans of The X-Files has now been validated. The survey results showed that the character of Agent Dana Scully was an inspiration and a trailblazer—63% of women surveyed said that Scully…

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Hallmark Launch CupCycling™ Greetings Card Range

Stuart Mitchell

Hallmark recently unveiling their new collection of greetings cards at the 2019 Progressive Greetings Live event, the company revealed being less wasteful is a key consideration for them and this range of cards contains fibre from our CupCycling™ facility. It is estimated that 2.5 billion take-away cups are thrown away each year. That’s why Hallmark have decided to work in collaboration with James Cropper, the inventors of the world’s first recycling process dedicated to upcycling take-away cups and turning them into beautiful papers, CupCycling™. As two family businesses with sustainability…

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Eco-Products Increases Use of Post-Consumer Recycled Plastic, Becomes an ‘APR Recycling Demand Champion’

Stuart Mitchell

Eco-Products® have announced that it is increasing its use of post-consumer recycled plastic and has become an “APR Recycling Demand Champion.” The designation is part of a campaign — launched by the Association of Plastic Recyclers (APR) in 2017 – to expand market demand for recycled resins and improve recycling in North America. Without companies committing to use post-consumer content in products and packaging, the recycling industry can face challenges in making the economics work.     Demand Champions are “forward-thinking, proactive organizations (that) are playing a prominent role in…

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Students win award for creating a device which redesigns emergency care

Stuart Mitchell

Two design students took first prize in the ‘Student Design Awards’, in a category supported by the Ellen MacArthur Foundation. Maire Kane and Hannah Grogan adopted circular economy principles to design the ‘Personal Patient Pack’, a reusable medical device which stays with patients throughout their treatment journey, eliminating single-use alternatives, and designing out waste by up to 67%. The pair triumphed in the ‘Circular Emergency’ brief, a category sponsored by Royal Philips, with the support of the Foundation. Winning the RSA Circular Emergencies Design Award was such a proud moment…

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