Month: September 2019

Football Legend John Elway Reveals He has Dupuytren’s Contracture and Wants Others to Get the “Facts on Hand”

Stuart Mitchell

Hall of Fame Quarterback John Elway is teaming up with Endo Pharmaceuticals Inc. to raise awareness of a common yet little-known hand condition called Dupuytren’s contracture and available treatment options. John has Dupuytren’s contracture in both of his hands and he is now sharing his story as part of a national education campaign called Facts on Hand. The campaign aims to educate Americans and to support the Dupuytren’s contracture community by helping them become more informed about the condition and feel empowered to talk with a hand specialist about all…

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ASA/CAP – Why we don’t cover political ads

Stuart Mitchell

The ASA/CAP have released a post called: Why we don’t cover political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As it currently stands, ‘political advertisements’ are banned from being broadcast on TV or radio under the Communications Act 2003 (instead parties are given airtime via party political broadcasts which aren’t classed as advertising). Meanwhile, claims in ads in non-broadcast media (posters, newspapers etc.)…

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In its Freshman Year, Live Better U Gets an A+ in Reducing Education Costs for Walmart Associates

Stuart Mitchell

With a year in the books, Live Better U is redefining what affordable college means for thousands of Walmart associates. Since August 2018, its 6,000-plus students have earned a total of $17.5 million in college credits while only paying a little over $500,000. The benefit has been so successful that Walmart and Guild Education announced in June that the program is expanding its degree programs and adding support for associates still in high school. Giving high schoolers a head start is important, because the first year of college can be…

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Barnes & Noble Outperforms Top US Retailers to Retain Excellent Rating and #1 Ranking in Reputation Institute’s Annual Retail Reputation Study

Stuart Mitchell

Barnes & Noble, the largest bookstore chain in the U.S., has created an emotional connection with the public that’s the envy of the retail industry – one working to regain trust with consumers still somewhat reluctant to give big retail a welcome following several years of reputational decline, according to a new study from Reputation Institute. The unique emotional bond Barnes & Noble enjoys with the public helped it earn the only excellent rating, and the #1 ranking for a consecutive year, in Reputation Institute’s US Retail RepTrak®️ 2019, which…

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M&S Introduces Sunflower Lanyards To All UK Stores

Stuart Mitchell

M&S to become the first UK retailer to introduce sunflower lanyards into all its stores – spreading the reach of the important scheme developed in the aviation sector which helps customers with hidden disabilities M&S has become the first UK retailer to introduce sunflower lanyards into all of its owned UK stores, alongside giving all 80,000 colleagues clear information on what the lanyards mean and how to serve customers who wear them. In addition to all UK stores, the lanyards will be available for customers to request from M&S’s customer…

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