Month: October 2019

PRmoment launch sister magazine, Just Marketing

Stuart Mitchell

PRmoment and the Public Relations and Communications Association (PRCA) have launched a new online magazine for the creative industries, Just Marketing. Just Marketing is an online magazine which will give marketers ideas, insights, and information. It will help marketers – and marketing professionals – put the latest thinking and developments in marketing tools and technology in context. The magazine will connect marketing professionals with the things they need to know about, what works and what doesn’t. It will be a place where marketers can learn about and explore the major…

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#FuturePRoof guide tackles influencer marketing governance for public relations

Stuart Mitchell

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It provides clear guidance for practitioners and influencers themselves. The #FuturePRoof guide aims to give public relations a voice around the critical area of governance for influencer marketing. It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. Follow this link to access the guide: https://www.futureproofingcomms.co.uk/we-are-all-influencers-now There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the…

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Thousands Around the World Protest Instagram to Make #EveryBODYVisible on October 29 International Internet Day

Stuart Mitchell

On October 29, International Internet Day 2019, a joint coalition of activists from around the world will protest censorship on social media platforms under the hashtag banner EveryBodyVisible. #EveryBODYVisible is an online campaign specifically highlighting Instagram’s censorship of women, the LGTBQ+ community, People of Color, pole dancers, sex workers, photographers, models, artists, feminists, yogis, fitness athletes and other marginalized interest groups. Instagram, a top photo and video-sharing social networking service, is owned by Facebook, Inc. The community alleges that social networking companies are using their immense platform power to censor and discriminate…

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Bango launches 100% recycled and recyclable bottle in Indonesia

Stuart Mitchell

As the pioneer brand in sweet soy sauce, Bango has been complementing authentic Indonesian dishes since 1928. But now the brand is on a new sustainable mission: to switch to 100% recyclable polyethylene terephthalate (PET) bottles. Bango is Unilever’s first Foods & Refreshment brand in their South East Asia and Australasia region to launch this innovation. Deployment of the new bottles for the 275ml and 135ml products started in August. The change will apply to 33 million bottles and reduce over 500 tons of plastic waste every year. The launch…

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Kering Commits To Full Carbon Neutrality Across The Group

Stuart Mitchell

Kering has announced that the entire Group will become carbon neutral within its own operations and across the entire supply chain. As a next step in its long-term commitment to sustainability, Kering will offset the Group’s annual Greenhouse Gas (GHG) emissions from 2018 on top of all efforts to first avoid and then reduce them. Kering’s commitment is an extension of its annual offsetting approach that has been established since 2011 and initially incorporated Scopes 1 and 2 of the Greenhouse Gas Protocol. Since then, Kering has been leveraging its…

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