Month: November 2019

Morgan Stanley Survey Finds Investor Enthusiasm for Sustainable Investing at an All-Time High

Stuart Mitchell

More than eight in ten U.S. individual investors now express interest in sustainable investing, while half take part in at least one sustainable investing activity, according to a new survey published by the Morgan Stanley Institute for Sustainable Investing. The third edition of the individual investor survey, Sustainable Signals, examines the attitudes, perceptions and behaviors of individual investors towards sustainable investing. Following two prior Sustainable Signals individual investor surveys, the findings show that interest and adoption of sustainable investing has grown steadily since 2015. “These findings reaffirm that sustainable investing has entered the…

Read More

This Diwali Aditya Birla Group urges Millennials to #BlurTheBoundaries

Stuart Mitchell

This Diwali, Aditya Birla Group urges millennials to celebrate inclusivity and #BlurTheBoundaries. Conceptualized & executed by Tonic Worldwide, Aditya Birla Group’s latest Diwali campaign tells an insightful story of celebration and inclusion in a unique way through Facebook Thumbstoppers.  The campaign features a young student studying abroad reminiscing about Diwali back home and how at the same time, his classmates from other nationalities dressed in Indian attire, join to celebrate Diwali with him, as a family. The theme of inclusion and encompassing all was brought keeping in mind Aditya Birla…

Read More

CAP – TGIBF! Avoid your ads taking a turn for the worst this Black Friday

Stuart Mitchell

The ASA/CAP have released a post called: CAP – TGIBF! Avoid your ads taking a turn for the worst this Black Friday. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Some might argue that it’s the biggest shopping event of the year, and given the excitement surrounding Black Friday, marketers need to ensure that their ads are clear and transparent about what’s on offer.…

Read More

Signify CEO calls on governments to accelerate sustainability actions for a carbon-neutral world by 2050 latest

Stuart Mitchell

“Another year of record heat waves, fires in the Amazon and Siberia, and the ice caps at their smallest for centuries. The time for debate is over – now it’s time to take urgent action,” said Eric Rondolat, CEO of Signify, who spoke during the opening ceremony of Climate Week New York City. According to Rondolat, governments worldwide need to help realize a carbon neutral world by 2050 at the latest with companies committing to a more aggressive target of 2030. When it comes to what he described as the…

Read More

New international standard helps organizations adapt to climate change

Stuart Mitchell

BSI, the business improvement company, has published the first standard on climate adaptation, BS EN ISO 14090 Adaptation to climate change – Principles, requirements and guidelines. It offers a framework that enables organizations to give appropriate consideration to climate change adaptation when designing and implementing policies, strategies, plans and activities. Organizations are facing the physical, financial, regulatory and reputational impacts of climate change. How they respond is scrutinised by investors, consumers and the media alike. No matter the sector that the organizations operate in, they are increasingly held accountable for…

Read More