Coca Cola is attempting to mislead the public about the environmental impact of its plastic bottles by suggesting they are not ‘single-use’ say plastic campaigning organisation, City to Sea in a complaint submitted this week to the Advertising Standards Agency ASA. The company’s recent advertising campaign claims “single-use plastic bottles are only single-use if they are thrown away”, with ads appearing in newspapers and tube stations. City to Sea have as a result, submitted a formal complaint to the (ASA) arguing that Coca-Cola misrepresents a commonly held definition of the word ‘single-use,’…
Read MoreDay: 18 December 2019
The Co-operative Bank urges its customers to “Write for Rights” and support young activists in partnership with Amnesty International
The Co-operative Bank is urging its customers to take part in Amnesty International’s “Write for Rights” human rights campaign this December. The Bank is calling for customers, colleagues and members of the public to join together in a ‘Day of Action’ and write letters in support of young human rights activists around the world. Amnesty International’s global “Write for Rights” project is the world’s largest letter writing campaign, and this year encourages people to write letters in support of 12 young people faced with human rights abuses, or bravely standing…
Read MoreDagoma and TBWA\Paris launch Operation Toy Rescue
Everybody loves toys. For Christmas, there’ll be several billion toys purchased. But behind the toys hides an ecological disaster. Every year, in France alone more than 40 million toys are thrown away. Because in most cases, they can’t be repaired. For one single reason: spare parts don’t exist. To make toys repairable, Dagoma, the European leader in 3D printing, and TBWA\Paris are launching Operation Toy Rescue. Spare parts for toys that didn’t exist till now have been recreated as 3D printable files. The concept is simple: After listing the most commonly lost…
Read MoreCampaign Pledges $1 to Charities for Every Person Who Goes Vegan for January and Helps ‘Make America Healthy Again’
Some of America’s leading physicians and nutritional research scientists are supporting a campaign urging Americans to eat a vegan diet in January 2020. Million Dollar Vegan, the nonprofit that initiated the campaign earlier this month by challenging the president to go vegan, launched the initiative and hopes to inspire at least one hundred thousand people to eat vegan for one month and help ‘Make America Healthy Again.’ For every person who signs up at MillionDollarVegan.com, the nonprofit will donate $1 to charities: SiSu Animal Refuge, and Skylands Animal Sanctuary and…
Read MoreCAP: Flying home for Christmas – Travel pricing and availability
The ASA/CAP have released a post called: CAP: Flying home for Christmas – Travel pricing and availability. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the festive season well underway, it’s only a matter of time before consumers start thinking about tantalising holiday deals for a quick getaway. There are usually plenty of deals out there for savvy consumers looking to escape on…
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