Day: 20 January 2020

Secret Deodorant Casts a Power Line-Up for New “All Strength, No Sweat” Campaign to Share Diverse Stories of Personal Strength, in All Its Forms

Stuart Mitchell

Secret Deodorant has debuted its newest campaign starring a diverse celebrity line-up of women across entertainment, sports, business and fitness. This campaign gives much-needed air-time to the personal stories of modern women who are challenging the status quo in their respective fields. With the release of its “All Strength, No Sweat” campaign, Secret Deodorant, a brand committed to driving actions in support of equal representation, equal compensation and equal opportunity for all women, is once again shining a spotlight on inspirational women who are pursuing their passions without “sweating” the…

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Calls To MacMillan Support Line Approach Quarter Of A Million As Charity Warns Many People Contact At “Breaking Point”

Stuart Mitchell

Calls to the Macmillan Support Line will hit almost a quarter of a million this year. Staff on the free support line, which is open 365 days a year, have already received more than 240,000 enquiries in 2019[i] and supported more than 65,000 people — 7% more people than in 2018 and 14% more than the year before that[ii]. Last year alone, the charity supported almost 100 people over the ‘three days of Christmas’ (Christmas Eve, Christmas Day and Boxing Day). The number one reason callers contacted Macmillan was for…

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New ‘Be Vape Free’ Initiative to Tackle Youth Vaping Epidemic Through Schools

Stuart Mitchell

Discovery Education, the leading provider of digital content and professional development for K – 12 classrooms nationwide, in partnership with CATCH Global Foundation, a public charity dedicated to the development and dissemination of evidence-based health programs, and the CVS Health Foundation, the philanthropic arm of CVS Health, launched Be Vape Free, a nationwide initiative to provide standards-aligned, no-cost, e-cigarette prevention resources for educators teaching grades 5 – 12. Be Vape Free will serve to expand the use of CATCH My Breath, a proven effective vaping prevention program, to combat the…

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‘Just Dance Memories’ Campaign Raises £60,000 For Dementia Research

Stuart Mitchell

Ubisoft, creator and publisher of the video game, Just Dance®, has donated £60,000 to Alzheimer’s Research UK – doubling the initial fundraising target for their #JustDanceMemories campaign. In November, the two organisations announced that they had joined forces to protect the precious memories the game helps families to create, launching the #JustDanceMemories social media campaign to raise awareness and funds for life-changing dementia research. Supporters were invited to participate by sharing a heart-warming film, created especially for the campaign, as well as their own favourite dance memories. Ubisoft pledged to…

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Asda launches new vegan chocolate cake

Stuart Mitchell

Asda is giving avo-lovers something to smile about with the launch of its vegan chocolate cake in the shape of an avocado – at only £10, this is the perfect combat for the January blues! Made with delicious dairy-free chocolate sponge and covered in smooth green frosting, the cake is approved by The Vegan Society and a tasty alternative to a chocolate-filled cake for all. The green delight which serves ten is sure to light up any party or celebration and marks the first time that Asda has launched a…

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