Month: May 2020

NET Urges Charities Helping BAME Communities to Apply for Funding

Stuart Mitchell

The National Emergencies Trust is encouraging more UK charities that support BAME communities to apply for funding from its Coronavirus Appeal, as emerging independent research shows BAME communities are at significantly heightened risk from COVID-19. In the seven weeks since launching its Coronavirus Appeal, the Trust has received more than £60m in pledges and, through its partnership with the UK Community Foundations network, already distributed more than £30m of this to a diverse range of grassroots charities. The central aim of the National Emergencies Trust is to distribute funds as…

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Yorkshire Building Society Launches Bond To Help End Youth Homelessness COVID-19 Appeal

Stuart Mitchell

Yorkshire Building Society has launched a fixed rate bond in support of the End Youth Homelessness (EYH) Covid-19 appeal, enabling savers to help homeless young people through the coronavirus outbreak. The one-year End Youth Homelessness Fixed Rate Bond will see savers receive a 0.70% gross p.a/AER* interest rate, fixed until 30 June 2021. The Society will make a one-off donation to the EYH Covid-19 Appeal of 0.10% of all balances held in the bonds after the account has been withdrawn from sale. EYH is a national movement of local charities…

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General Mills Commits to 100% Renewable Electricity Globally by 2030

Stuart Mitchell

General Mills set a goal of 100% renewable electricity by 2030 as part of the RE100 global corporate initiative. To achieve this, the company is investing in renewable energy efforts to support the company’s environmental objectives. Examples include two large-scale wind farms which will produce renewable energy credits (RECs), and anaerobic digestion (which captures and uses methane from waste to generate electricity). Internationally, the company is investigating renewable projects where it has energy-intensive operations.  “Signing on to a movement like RE100 extends our commitment to renewable electricity globally, across our supply chain,”…

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17 more fashion brands sign up to The Jeans Redesign

Stuart Mitchell

17 brands including Wrangler, ICICLE, and Banana Republic, have joined the Ellen MacArthur Foundation’s Jeans Redesign project. The Jeans Redesign was launched by the Foundation’s Make Fashion Circular initiative in July 2019, setting out guidelines that set minimum requirements on garment durability, material health, recyclability, and traceability. The Guidelines are based on the principles of a circular economy and will work to ensure jeans last longer, can easily be recycled, and are made in a way that is better for the environment and the health of garment workers. These brands…

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CAP – Responding to new challenges: gambling, eSports and social media

Stuart Mitchell

The ASA/CAP have released a post called: Responding to new challenges: gambling, eSports and social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is today carrying out two important initiatives as part of its ongoing commitment to ensure gambling advertising remains responsible. First, CAP is updating the Gambling Commission on its progress in responding to GambleAware’s research on the…

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