Month: May 2020

USC Study Predicts Declining Trust in Government Will Lead to Democratisation of Activism

Stuart Mitchell

Global Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest From Greta Thunberg to the founders of March For Our Lives, a new generation of activists, disillusioned with government, is employing modern public relations tools to raise awareness of a broad spectrum of social and environmental issues, according to USC Annenberg’s 2020 Global Communication Report. The study also found that what it calls “New Activists” are aligned with PR professionals in the belief that the best strategy for creating long-lasting change is…

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PRCA and PRWeek launch PR Internships and Apprenticeships Awards 2020

Stuart Mitchell

The PRCA and PRWeek have launched the annual PR Internships and Apprenticeships Awards to promote social mobility in the communications industry. The awards recognise the best internship and apprenticeship programmes and showcase the exceptional young talent in the industry. Quality apprenticeship and internship programmes are vital to the industry’s development and they help the industry attract and retain the brightest talent from diverse socio-economic backgrounds. The PRCA is the industry’s sole apprenticeship provider of the Level 4 Diploma, which offers individuals the chance to gain industry knowledge, personal development, and…

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Channel 4 displays #StaySafe digital on-screen graphic across all channels in new phase of lockdown

Stuart Mitchell

Channel 4 has activated a ‘Stay Safe’ digital on-screen graphic (DOG) to reflect the new phase of lockdown. The message replaces the initial ‘Stay at Home’ graphic, which was used throughout the first phase of the UK’s response to COVID-19 and will appear alongside the Channel 4 DOG at 1pm today (Thursday 14th May). It will be on screen during all Channel 4 programming across all its channels, as well as its marketing and social channels – to help deliver this new vital public health message. Zaid Al-Qassab, Chief Marketing…

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The Leukemia & Lymphoma Society’s Newest Virtual Fundraising Innovation Fuels Much Needed Funding for Cancer Research & Support

Stuart Mitchell

In a world of uncertainty, one thing is for sure — cancer doesn’t stop during a global crisis. On Saturday, June 13, The Leukemia & Lymphoma Society (LLS) will host a trailblazing event, Big Virtual Climb – 61 stories and 1,762 steps up San Francisco’s iconic Salesforce Tower, to support LLS’s investment in groundbreaking research to advance blood cancer cures, and its first-in-class patient education and services, including financial support and clinical trial navigation. John S. Greene, Senior Vice President of Production Engineering at Salesforce knows firsthand the devastation of…

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ASDA launches colourful rainbow pizza in support of frontline workers

Stuart Mitchell

With the nation coming together and continuing to stay at home to support the NHS and care workers, people are looking for easy ways to brighten up their mealtimes. As a homage to the NHS and care workers, Asda is launching a Rainbow Pizza – an edible interpretation of the iconic rainbow symbol that is providing people with hope during the pandemic. You can also feel good whilst you feast knowing that 100% of the profits of every purchase will go to charity. Asda will split this donation equally between…

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