Ceres announces new partnership with renowned research institute

The sustainability nonprofit organization Ceres announced a new partnership with a leading research institute to deliver a new global assessment that will serve as a foundation in developing bold new action steps to better protect the world’s most precious resource: water. This is the first of its kind assessment that takes a comprehensive look at the major threats to our global water supply from unsustainable corporate practices.  Ceres is joining forces with the Global Institute for Water Security (GIWS) at the University of Saskatchewan in Canada to draw attention to the…

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CAP – Keeping your “Free Trials” trial free

The ASA/CAP have released a post called: Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Free trials” can be a great incentive to draw in new customers and are offered in a wide range of sectors, from food and entertainment to beauty and leisure.  While consumers are spending more time at home, free trials of subscriptions for a…

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Asda launches new and vibrant Extra Special Tomatoes, which go the extra mile to protect the environment

In recognition of British Tomato Fortnight, Asda is introducing two new varieties of tomatoes to its customers, grown sustainably in Britain. When Asda customers buy a pack of Extra Special Mixed Tomatoes, they will be able to sample the delights of the two new varieties of cherry tomatoes, which boast vibrant colours of golden yellow and vibrant orange. But, as well as the fresh vibrancy, quality and value these British tomatoes bring, Asda’s grower Flavour Fresh has also been going the extra mile to make these home grown tomatoes sustainable.…

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Pride in London calls for 30,000 ‘Acts of Allyship’ with launch of new digital community hub

With LGBT+ communities more isolated and divided than ever under lockdown, Pride in London – the UK’s largest Pride event – is launching a brand new digital community hub to galvanise people into making much-needed ‘Acts of Allyship‘ for those in other LGBT+ groups. The campaign, part of Pride in London’s 2020 theme You!Me!Us!We!, will provide resources on how to be a better ally, as well as enabling people to directly make a tangible difference to marginalised groups – for example, by supporting queer artists and performers by attending a…

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Waitrose, John Lewis and Vitality team up with Olympic heroes to help improve customers’ health and wellbeing as lockdown eases

Waitrose, John Lewis and health and life insurer Vitality has launched a series of free virtual workshops focused on health and wellbeing, exclusively for myWaitrose and myJohn Lewis members. The programme has been created to help address some of the undesirable “side effects” of lockdown including poor posture from lengthy spells of home working, disturbed sleep or unhealthy eating habits. From this week, the retailers’ members are being invited to book onto a range of free live classes, including: Talks from in-house Waitrose nutritionists on making healthier food choices and…

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