Day: 20 June 2020

ASA – How free is that free trial?

Stuart Mitchell

The ASA/CAP have released a post called: How free is that free trial? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Together with the Competitions and Markets Authority (CMA), we are reminding consumers to think carefully about ‘free trials’ that may end up costing more than they think.    Consumers often sign-up to an ongoing paid subscription in order to take advantage of a…

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Childhood Under Lockdown: Poems from Children Across the World Capture Life During COVID-19

Stuart Mitchell

I’s been three months since the coronavirus pandemic was announced.  Billions of children’s lives have been turned upside down and never before have so many children been forced out of school.  To capture their experiences, Save the Children invited 15 children from 15 countries to write a poem about life under lockdown, sharing their hopes, fears, and how the pandemic has changed their lives.  From the United States, Italy, Peru, and Colombia to Gaza, Yemen, South Sudan, and the Democratic Republic of Congo, their poems bring to life the experiences…

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Kotex Brand Marks 100th Anniversary with Global She Can Initiative to Fast Forward Women’s Progress

Stuart Mitchell

The global COVID-19 pandemic has demonstrated the strength of women around the world who are leading the response as doctors, nurses, scientists, engineers, farmers, public servants, volunteers and in many other essential roles. At the same time, the job loss resulting from pandemic has had a disproportionate impact on women and has left more than 743 million girls in 185 countries out of school. In response, Kimberly-Clark and its Kotex brand are engaging consumers, communities and employees in a global effort, the Kotex She Can Initiative, to fight stigma within society, ensure…

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New research reveals COVID-19 disproportionately impacts BAME marcomms career prospects and threatens to widen pay gap further

Stuart Mitchell

New research released by networking group People Like Us has revealed that BAME marcomms professionals are under both a greater financial and emotional strain than the rest of the industry. They are having to take deeper pay cuts than average (+18%), which could threaten to widen the pay gap that already stands at 20% in London where the majority of professionals are based; and are lacking confidence in their employers, the media, and future career prospects. BAME marcomms professionals did, however, indicate that they feel more supported by each other and…

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UNESCO in partnership with RNW Media Run Successful Cultural Awareness-raising Campaign by 70 Young Collaborators

Stuart Mitchell

In the context of protracted conflict in Yemen and in order to increase cultural heritage appreciation amongst Youth as a source of income and social cohesion, UNESCO, in partnership with RNW Media, implemented a media campaign, which included diverse educational contents using storytelling and factual data. This initiative is part of the EU-funded project Cash for Work that covers four historic cities in Yemen (Sanaa, Shibam, Zabid and Aden). The campaign included conducting a survey on youth perception of the preservation of cultural heritage, field interactive workshops, and a series…

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