Day: 25 June 2020

Call for evidence for COVID-19 communication report

Stuart Mitchell

The Government Communication Service (GCS) COVID-19 Advisory Panel has issued a call for information and evidence about the impact of the coronavirus pandemic on the communication profession. The Panel plans to publish a far-ranging report exploring the impact of the crisis and the opportunities it presents. Areas of interest include: alignment with management, employee engagement, virtual working, real time polling, social listening, and new content and channel approaches. The report will be supported by robust analysis of in-depth research, including interviews with industry leaders. The Panel is chaired by Alex…

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Brady and Ad Council Promote Safe Gun Storage During Gun Violence Awareness Month

Stuart Mitchell

The Ad Council and Brady announce the release of new national public service advertisements (PSAs) encouraging Americans to protect their families from the risks of unsecured firearms in the home. Following the unprecedented surge in gun sales this spring—FBI data indicates that record-breaking numbers of guns were purchased across the country since March, many by first-time gun owners—these PSAs encourage gun owners to store guns locked, unloaded, and with ammunition stored separately. Prior to the coronavirus pandemic, eight children and teens were injured or killed by family fire in the…

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Love Food Hate Waste inspires 1 in 3 people nationwide to act on food waste

Stuart Mitchell

Recognition for the Love Food Hate Waste campaign has doubled over the last 18 months. According to WRAP’s latest citizen survey, (tracking behaviours and attitudes related to wasted food), 1 in 3 people (31%) now recognise the Love Food Hate Waste logo, compared to roughly 1 in 5 (15%) in November 2018. Furthermore, those people are far more likely to adopt good food management behaviours having heard or seen Love Food Hate Waste messages. This progress is a result of insight-led campaigns targeting specific behaviours that cause food waste. It…

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Clear Channel partners with Prostate Cancer UK for a unique Father’s Day campaign

Stuart Mitchell

The iconic Prostate Cancer UK ‘Man of Men’ logo spectacularly showcased personal, poignant and powerful messages on Father‘s Day (Sunday 21st June) in an exciting and unique campaign. In line with their mission statement ‘Men, We Are With You’, the leading men’s health charity has created a special public online space for dedications and tributes to dads and father figures as they shine a light on those affected by the most commonly diagnosed cancer in the UK. Whether you are a dad, you have a dad or you’re remembering your…

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The Mix and Gymshark are launching a partnership to support young people’s mental health

Stuart Mitchell

The Mix charity are excited to announce a new partnership with the conditioning and sportswear brand, Gymshark. The Mix will play an integral role in Gymshark Deload, an innovative mental health initiative, which encourages young people to focus on their mental as well as their physical wellbeing. It will offer content, stories and advice from wellbeing experts and medical professionals, as well as positive information, guidance and access to The Mix’s online group chats. How does this partnership support the work The Mix does? Because of the additional funding raised…

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