Month: July 2020

CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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ASA – We’ve launched a Scam Ad Alert system to help better protect consumers online

Stuart Mitchell

The ASA/CAP have released a post called: We’ve launched a Scam Ad Alert system to help better protect consumers online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching a UK Scam Ad Alert system in partnership with the major digital advertising and social media platforms, including Facebook and Google, to help tackle bogus ads that leave consumers out of pocket. The…

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Unequal opportunities, non-inclusive cultures and racist experiences; CIPR publishes new report into lived experiences of BAME practitioners in PR

Stuart Mitchell

A new research report published today by the Chartered Institute of Public Relations (CIPR) finds a public relations industry in which BAME practitioners tell of racism, microaggressions and unconscious biases faced, and having to work within an inflexible culture that denies them opportunities and fair progression. The report – ‘Race in PR: BAME lived experiences in the UK PR industry’ (below) – is calling on senior PR business leaders to take these findings seriously and work to change practices and cultures to “unleash talent and create a fair and equal workplace for all”.   The research follows the career journey of 17 BAME practitioners and highlights a worrying set…

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Tech giants partner with UN Women to provide life-saving information to survivors of domestic violence during COVID-19

Stuart Mitchell

As billions of people are still under COVID-19 lockdown, the shadow pandemic of violence against women has been growing within homes around the world. Even before the COVID-19 pandemic, violence against women and girls, a gross human rights violation, impacted one in three women worldwide. Recent data from multiple countries already show a spike in reporting of domestic violence through helplines since COVID-19 lockdowns started. As countries now contend with economic crisis, service shortfalls and high levels of stress, many women find themselves trapped in isolation with abusive partners, without…

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UNESCO Launch “Next Normal” campaign

Stuart Mitchell

UNESCO was founded in the wake of the World War II, born of the conviction that the unprecedented conflict could give rise to a better, more united world. Since wars begin in the minds of men and women, it is in the minds of men and women that a better world must be constructed, argued the Organization’s founders. Their idea is more pertinent than ever as countries begin to emerge from the global COVID-19 crisis, which has called into question our priorities, our ways of life and the functioning of…

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