Month: July 2020

Ad Council Launches Workforce Readiness Campaign with Apple, IBM, the White House and Business Leaders

Stuart Mitchell

The Ad Council has announced Find Something New, an unprecedented national campaign created in collaboration with Apple, IBM and the White House, with support from more than 200 public, private and nonprofit members of Business Roundtable and the White House’s American Workforce Policy Advisory Board (AWPAB). https://youtu.be/gAlIYTh76ak With nearly 18 million Americans out of work amid the COVID-19 pandemic, the new campaign will help people of all ages, experiences and backgrounds develop their skills for the rapidly changing job market. The campaign encourages Americans to “find something new” at FindSomethingNew.org,…

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Chevrolet transforms a truck into a blood donation center

Stuart Mitchell

In view of the reduction in stocks in blood banks as a result of the pandemic, Chevrolet, in partnership with Albert Einstein Hospital and Eldorado Shopping Mall launched the initiative “Drive Thru Blood Donation”, which will be held in a truck transformed into a complete blood donation center to offer safety and convenience to blood donors. Prepared by Chevrolet with five blood donation booths, mobile tents for donor interviews, a screening office and shelving for material storage, the truck was positioned in the parking lot of Eldorado Shopping Mall, on…

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BET Launches Groundbreaking “Content for Change” Initiative to Help Address Racial Inequalities in America

Stuart Mitchell

BET has announced its overall social justice initiative “Content for Change,” an expansive campaign anchored in the principle that media plays a pivotal role in shaping and driving individuals’ and communities’ values, perceptions and actions. BET, in partnership with corporate, civil rights and social justice organizations, will leverage its unique position and platforms to positively impact social justice outcomes for Black Americans. The groundbreaking initiative will support the creation, distribution, marketing and promotion of content that will help drive the critical changes needed to eliminate systemic racism and inequality in…

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Morgan Stanley Announces $10 million To Support Minority Depository Institutions

Stuart Mitchell

Morgan Stanley have announced $10 million in grants to Minority Depository Institutions (MDIs) including Industrial Bank of Washington, D.C., and Citizens Trust Bank of Atlanta, GA. These grants of $5 million to each MDI will allow the banks to bolster loan loss reserves to help weather the economic impact of COVID-19 in the wake of the pandemic. In addition, the grants will help the banks assist small businesses that were affected by COVID-19, particularly those that did not receive federal relief loans, and will support additional investments into technology systems…

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Kimberly-Clark Joins WWF’s Bioplastic Feedstock Alliance to Help Innovate New Materials for the Circular Economy

Stuart Mitchell

Kimberly-Clark have previously introduced an ambitious new sustainability strategy for 2030, which includes a commitment to reducing waste and innovating new ways to give consumers the products they need with the smallest impact on the environment. The company knows that in order to reduce its plastics footprint by 50% by 2030, it must deliver solutions that use less plastic and more renewable materials and that can be regenerated after use. That’s why Kimberly-Clark has joined WWF’s Bioplastic Feedstock Alliance (BFA). BFA is a multi-stakeholder forum for collaboration and knowledge sharing to drive…

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