Month: August 2020

Tackle flexible plastic packaging now or risk missing UK Plastics Pact targets, urges WRAP

Stuart Mitchell

Urgent cross-sector action is required to develop a recycling system for soft flexible plastic packaging, like plastic bags and wrapping, according to WRAP. The call to action comes as the sustainability not-for-profit, which leads The UK Plastics Pact, publishes a roadmap to galvanise action across the plastics supply chain: ‘Creating a Circular Economy for Flexible Plastic Packaging’.  UK Plastics Pact members, who account for around 85% of plastic packaging on UK supermarket shelves, are working towards all plastic packaging being reusable, recyclable or compostable by 2025, and increasing the amount…

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Aldi To Remove Over 2 Billion Pieces Of Plastic

Stuart Mitchell

Aldi has announced an ambitious new commitment to reduce the volume of plastic packaging used by 50% by 2025. The new commitment will see the UK’s fifth-largest supermarket remove 74,000 tonnes of plastic packaging during the next five years, the equivalent to 2.2bn single items of plastic. To achieve this target, Aldi will work to remove and reduce unnecessary packaging and switch to alternative materials. Where plastic is required, it will be recyclable and made of recycled material wherever possible. The new target is part of Aldi’s overall strategy to…

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PRCA relaunches PR Apprenticeship programme as Government announces new cash incentives

Stuart Mitchell

The PRCA has renewed calls for agencies and in-house teams to capitalise on the benefits of the PR Apprenticeship Programme after the Chancellor Rt Hon Rishi Sunak MP introduced new cash incentives for organisations in an announcement last week. Under new measures announced by the Chancellor, organisations hiring young apprentices will receive cash payments of up to £2,000 per apprentice. The PR Apprenticeship programme offers aspiring practitioners from all backgrounds the opportunity to work full-time in PR while undertaking on-the-job training and assessments. Apprentices work for 18-month periods, with 93%…

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Future Fashion Now design competition launched in collaboration with the Ellen MacArthur Foundation and UN

Stuart Mitchell

Launched by WeDesign in collaboration with the Ellen MacArthur Foundation and the UN, Future Fashion Now is a global, sustainable design competition that enables entrants to rethink how the fashion industry works. Inspired by Make Fashion Circular and the UN’s Sustainable Development Goals, the competition engages students, designers, fashion weeks and the global fashion industry to design a sustainable outfit or accessory to inspire the future of fashion. The fashion industry is inherently linear – resources are used to make clothing that ultimately ends up as waste. The industry is…

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CAP – Back to School campaigns – Advice for marketers

Stuart Mitchell

The ASA/CAP have released a post called: Back to School campaigns – Advice for marketers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Back to school” – a phrase that is usually welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending spree. Bearing in mind the rules, particularly on…

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