Digital Advertising Accountability Program’s New Political Ads Report Finds Some Campaigns Fall Short of Transparency Best Practices

Amid widespread news stories that Facebook Inc. is considering imposing a ban on political ads in the days leading up to the U.S. election in November, BBB National Programs‘ Digital Advertising Accountability Program (DAAP) today issued a report detailing how some political advertisers right now fall far short of full compliance with advertising transparency best practices, as well as a companion analysis of publicly available political ad data provided by Facebook and Google. The Political Ads 2020 Spring Monitoring Report is the third in a series produced as part of DAAP’s…

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Collapse in charity provision looms at moment of greatest need

The £10 billion charity funding gap created by coronavirus is putting an “alarming proportion” of jobs and services in the firing line in the social sector. That’s according to the latest Charity Sector Tracker published today by Pro Bono Economics, in partnership with the Chartered Institute of Fundraising and the Charity Finance Group. The survey of 455 charities found that 19% have already made redundancies, and that 23% plan to make further cutbacks once the government’s furlough scheme comes to an end. That number jumps to 44% among the UK’s…

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Nominet launches ‘Reboot’ to help get the UK online during Covid-19

Nominet has launched Reboot, an interactive platform with a step by step guide to help community organisations and schools provide digital access to vulnerable groups and disconnected students, by helping them access and repurpose unused devices in an efficient and cost effective way. Reboot is a follow-up to ‘DevicesDotNow’, an emergency appeal in response to COVID-19. To date over 2,500 devices have been distributed to those in need with a further 7,500 secured. DevicesDotNow brought together Nominet, Accenture, Good Things Foundation and others as part of a coalition led by…

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Channel 4’s £1m Diversity in Advertising Award challenges industry to authentically represent UK BAME cultures in advertising

Channel 4 has announced its annual Diversity in Advertising Award is highlighting the lack of authentic representation of UK BAME cultures within TV advertising in 2020 and is now open for entries. New research commissioned by 4Sales finds there is a universal lack of authentic portrayal in TV advertising of people from all BAME communities, their backgrounds, lives and cultures and so through this year’s award-winning competition the broadcaster is inviting the British advertising industry to tackle this issue. The winning campaign will be awarded £1m of Channel 4 commercial…

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Asda’s Blueberries go green– Supermarket retailer launches first fully recyclable blueberry punnet and announces trial across several other lines

Asda has launched the first 100% recyclable blueberry punnet, which thanks to new packaging innovation, means customers can now recycle the punnets and film as a whole, without removing the lid. The new and sustainable punnets have been designed so customers can’t remove the film lid, which means the whole tray can be recycled together, a move will now mean 5.5 million lids per year will be recycled along with the tray. The supermarket retailer has also announced that this new design will be trialled across several other fresh produce…

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