Day: 21 September 2020

Frito-Lay and Feed the Children Supplement a Quarter-Million Meals for Students in Underserved Communities this Fall

Stuart Mitchell

Despite the learning environment looking very different this fall, experts predict schools will remain a critical lifeline for many students and families who rely on school meal programs and other daily essentials. To provide some much-needed relief during the COVID-19 pandemic, Frito-Lay has partnered with Feed the Children, a leading nonprofit focused on alleviating childhood hunger, to launch the “Building the Future Together” initiative supporting thousands of students across the U.S. The program will provide shelf-stable food to supplement more than a quarter-million meals and distribute 500,000 pantry staples, school…

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HITRECORD and the ACLU to Collaborate on a Know Your Rights Voter Education Campaign

Stuart Mitchell

HITRECORD, the creative collaboration platform founded by Joseph Gordon-Levitt and Jared Geller, is collaborating with the American Civil Liberties Union on a Know Your Rights public awareness campaign to educate voters on their voting rights leading up to the presidential election on November 3, 2020. The campaign will also share with participants and followers the ACLU’s new vote by mail education tool: aclu.org/voter.  HITRECORD is inviting their community of over 950,000 artists globally to collaborate on a series of social assets and videos that will highlight the voting rights of…

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American Lung Association Announces Comprehensive Plan to End Youth Vaping Epidemic for Students, Parents, Schools

Stuart Mitchell

More than one in four high school students use e-cigarettes, setting them up for a lifetime of addiction. In fact, the U.S. Surgeon General has classified this increase in youth vaping “an epidemic.” As kids head back to school, whether in-person or virtually, many will experience social pressure to vape. Others may begin vaping in response to the trigger of stress, including stress related to the COVID-19 pandemic. Vaping exposes kids to harmful chemicals, damaging developing lungs and may even place them at greater risk for severe COVID-19 complications. Now,…

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Gerety Shortlist Announced Today Followed By Live Jury Panels Around The World

Stuart Mitchell

The much anticipated Gerety Awards shortlist will be announced today and there will be live jury panels with partners from around the world. The Gerety all female jury has been redefining the standard to which advertising is held, and the live panels discussing favorite works on the shortlist intend to raise the bar on inclusivity. A full calendar of where and when to watch them can be found across Gerety social media this week. Co-Founder of the Awards, Lucía Ongay said, ” These live sessions will capture the voice and…

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Whole Earth rolls out ‘One Jar’ campaign with first VOD ads

Stuart Mitchell

Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launched early September and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with an eye-catching kaleidoscope design highlighting suggested food pairings with apples, bananas and smoothies.   The new VOD ads are voiced over by actor Adrian Scarborough, best known for his roles in films such as The Madness…

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