Month: November 2020

Agency marketers outperform in-house teams in digital skills

Stuart Mitchell

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a robust test of core digital marketing competencies. In the face of an increasingly complex digital marketing landscape, in-house marketers appear to be well behind agency marketers, not just in emerging specialist digital skills, but also…

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Kallø extends plant-based stocks with new on-trend flavours

Stuart Mitchell

Kallø, the organic stocks and rice cake brand owned by Wessanen UK, is extending its range of organic plant-based stock cubes with two new on-trend flavours – Organic Umami and Organic Sriracha. Both vegan-friendly organic stock cubes launched in Tesco on 25 October, with further listings in Sainsbury’s and Waitrose for Organic Umami. Each pack is 66g and contains six stock cube portions (RRP £1.20*). Following the success of Kallo’s Organic Mushroom and Organic Garlic & Herb stock cubes, the brand’s latest NPD extends its offering to vegan and flexitarian…

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North London Waste Authority launches online clothes swaps with Love Not Landfill

Stuart Mitchell

North London Waste Authority (NLWA) has partnered with London Waste and Recycling Board’s (LWARB’s) eco-fashion campaign Love Not Landfill to launch Stop & Swap. Stop & Swap is a unique series of online clothes swap events and Instagram Live talks designed to divert unwanted textiles from disposal. NLWA is launching the Capital’s first online swapping events to ensure that residents can continue to take effective action on textile waste – even in the face of COVID-19 restrictions. The swaps are part of a revised programme of activity that NLWA is…

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Arts Emergency launch rebrand and new website

Stuart Mitchell

Founded in 2013, Arts Emergency began life as a small mentoring project in Hackney. Set up by comedian Josie Long and activist Neil Griffiths, the friends decided they had to do something meaningful to help young people affected by austerity and rising tuition fees. Arts Emergency has since grown into a charity with bases across the UK and a community of thousands of volunteers. In 2020 the charity scaled up its work in London and Manchester and launched a mentoring scheme in Merseyside.  Arts Emergency is now at a crucial…

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Matt Lucas to release Christmas charity single for FareShare

Stuart Mitchell

Actor, comedian and writer Matt Lucas will release a special Christmas charity single, ‘Merry Christmas, Baked Potato’, with all proceeds going to FareShare. Written by Matt and produced by Tony-nominated Kevan Frost, ‘Merry Christmas, Baked Potato’ – inspired by his book of the same name – is sure to be a festive hit that Matt hopes will raise lots of money for FareShare this Christmas. Earlier this year Matt released a charity single for FeedNHS, ‘Thank You Baked Potato’. The song, originally performed nearly 20 years ago on the BBC panel show ‘Shooting Stars’, was rewritten…

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