Day: 3 December 2020

Ad Council Launches $50 Million Fund for National COVID-19 Vaccine Education Effort

Stuart Mitchell

The Ad Council has announced plans for a communications effort to encourage vaccination against the virus, which will represent one of the largest public education campaigns in history. This effort will be launched in partnership with the COVID Collaborative, a national assembly that has brought together leading experts and institutions across health, education and the economy to turn the tide on the pandemic by supporting state and local officials. This national initiative will complement government efforts and has set an initial goal of raising $50 million from the private sector,…

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Clear Channel joins Out of Home industry’s drive to support Cephas Williams’ Letter to Zion campaign

Stuart Mitchell

Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH) digital screens throughout November and December, publicising his moving Letter to his son Zion written in the wake of the killing of George Floyd. The move is currently supported by 19 UK industry leaders including Phil Thomas, Keith Weed, Stephen Woodford, Jude Kelly and Clear Channel’s Justin Cochrane and Richard Bon. The campaign, which is to support Williams’ crowdfunder initiative to support the Black British Network, aims to promote change…

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Waitrose and John Lewis Christmas advertising campaign celebrates kindness as nation encouraged to ‘Give A Little Love’

Stuart Mitchell

Waitrose and John Lewis have unveiled this year’s Christmas advertising campaign, which – inspired by the kindness shown by the British public during the pandemic – encourages viewers to give a little love to others.  The advertising is one element of a major campaign by the two retailers, which launched on National Kindness Day, under the strapline ‘Give A Little Love’. The campaign aims to make a lasting difference to some of those hit hardest during 2020. Together John Lewis and Waitrose are aiming to raise £4m for two charities:…

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HEINZ Makes On-Premise Dining Safer With First 100% Touchless KEYSTONE® Automatic Dispenser

Stuart Mitchell

For more than 150 years, HEINZ, the maker of America’s Favorite Ketchup® and beloved condiments, has taken a consumer-first approach to delivering delicious products at the standard of quality HEINZ consumers expect. Now, as the restaurant and foodservice industry is hit hard by COVID-19, and as consumers opt for drive-thrus, takeout and delivery, HEINZ is helping to restore consumer confidence in dining on-premise with the debut of the HEINZ KEYSTONE® Automatic Dispenser. Made with motion sensor technology, this innovative dispenser offers a 100% touchless condiment serving experience designed to eliminate…

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PENNY and Serviceplan Campaign Celebrate Christmas for Everyone with Heart-warming Animated Film and Fundraising Collaboration with German Red Cross

Stuart Mitchell

Under the motto “Imagine if everyone did that: then it would be Christmas for everyone.” PENNY and lead agency Serviceplan Campaign are speaking out in favour of more charity and fellowship during these uncertain times. The core message of the campaign is communicated via an animated film produced by Glassworks Amsterdam.In addition to Serviceplan Campaign and Glassworks, Plan.Net Technology and Neverest as well as Spark Marketing Entertainment and 2Wei are responsible for the conception and implementation of the campaign. The iconic Bob Marley track “Three Little Birds” was reinterpreted especially for…

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