Month: January 2021

Giving Tuesday triumphs in UK despite social distancing

Stuart Mitchell

Giving Tuesday brought in £14,000 a minute for good causes in the UK, defying the challenges of social distancing to deliver a bumper fundraising day for charities across the country. The Charities Aid Foundation (CAF), which runs the campaign in the UK, has revealed figures from Visa showing that £20.2 million was donated via their payment platforms in the UK on 1 December.  This amounts to £14,000 a minute – and is a 42% rise in donations made through Visa compared to Giving Tuesday in 2019. The Big Give Christmas…

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More than £1.5m raised for SMEs through Mayor’s Pay it Forward London

Stuart Mitchell

Londoners have shown how much they value small and independent businesses across the capital by raising more than £1.5 million through an innovative scheme designed to support them during the pandemic, launched by the Mayor of London, Sadiq Khan. Sadiq launched Pay It Forward London in April – at the height of the first national lockdown – to allow people to buy goods and services in advance, which would then be delivered when businesses return to normal or near-normal operation. Bakeries, music venues, pottery studios, historical walking tours and cafes…

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EA Sports named winner of Channel 4’s 2020 £1m Diversity in Advertising Award

Stuart Mitchell

Channel 4 has revealed EA Sports and its creative agency adam&eveDDB as the winner of The 2020 Diversity in Advertising Award which is focussed on the authentic portrayal of UK BAME cultures in advertising this year. The leading games publisher wins the grand prize of £1m of commercial airtime and will launch their winning campaign on Channel 4 in 2021. The winner was decided at a socially distanced judging day held at London’s Roundhouse, with Lloyds Bank (MediaCom x GUAP Studios) also being awarded a ‘highly commended’ accolade. For the…

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Pantene Launches Its “Family is #BeautifuLGBTQ” Series to Show the Connections That Make a Family

Stuart Mitchell

For many, hair is heritage. Hair is strength. Hair is self-expression. Hair is Pride. And for LGBTQ+ couples – who are seven times more likely to adopt or foster children – it can mean even more: Trust. Attachment. Connection. Family. Pantene understands the vital role hair plays in connecting new families, and this National Adoption Month is launching “Family is #BeautifuLGBTQ,” a series created in partnership with Family Equality that supports LGBTQ+ families and celebrates the moments that connect and bring them together. The series will live on Pantene’s Instagram…

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Patagonia Strengthens Commitment To Saving Our Home Planet With The Hire Of Beth Thoren As Environmental Action & Initiatives Director

Stuart Mitchell

Patagonia was created to explore wild places, and today, in the face of an impending climate crisis, the company’s mission statement: ‘We’re in business to save our home planet’ has never been more critical.  Today, Patagonia strengthens this mission with the hire of Beth Thoren to the position of Environmental Action & Initiatives Director, EMEA. In this role, she will help Patagonia to address the most pressing issues of our time, including the commitment to reach carbon neutrality by 2025, across the business and supply chain, and supporting over 1,000 grassroots environmental…

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