Day: 11 March 2021

ServiceNow Launches $100 Million Fund to Build Equitable Opportunities for Black Communities

Stuart Mitchell

ServiceNow, the leading digital workflow company that makes work, work better for people, today announced the creation of the ServiceNow Racial Equity Fund. This $100 million investment fund is designed to drive more sustainable wealth creation by funding homeownership, entrepreneurship, and neighborhood revitalization within Black communities in 10 regions across the United States. Managed by RBC Global Asset Management’s impact investing team on behalf of ServiceNow, the fund aims to strengthen under-resourced communities by overcoming systemic barriers that lead to inequitable access to capital. “ServiceNow’s purpose is to make the…

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Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms

Stuart Mitchell

Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralysed production and brands moved money into streaming platforms finds WARC, the international marketing intelligence service.  As the broadcast TV market ebbed last year, advertiser-funded video-on-demand (AVOD) services – including platforms such as Hulu, Peacock and YouTube – saw brand investment rise by 9.9% to a total of $26.7bn. Further, projections from Digital TV Research show that the AVOD market is set to double to a value of $54bn by 2025. Brand investment…

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CAP – International Women’s Day 2021

Stuart Mitchell

The ASA/CAP have released a post called: International Women’s Day 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Women’s Day (8 March) celebrates the social, economic, and cultural achievements of women across the globe, and acts as a renewed call for action to progress gender equality.  The ASA has always taken a firm line on harmful or offensive sexism, objectification and inappropriate…

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Crowdfunder.co.uk launch National #MentalHealthMatters Campaign to raise awareness and funds for UK’s Mental Health Charities and Organisations

Stuart Mitchell

On 1st March, Crowdfunder.co.uk launched a collaborative #MentalHealthMatters campaign to help mental health charities and organisations across the United Kingdom to increase public awareness of the growing mental health crisis caused by the Pandemic. The campaign also aims to raise vital funds to help mental health charities and organisation to continue to deliver their critical services at a time when they are most in demand. If you work for a mental health charity or organisation which would benefit from being part of Crowdfunder’s national campaign, you can create your fundraising…

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WACL Calls for Gender Pay Gap Reporting to be Reinstated for 2021

Stuart Mitchell

WACL (Women in Advertising and Communications) is campaigning for the reinstatement of mandatory Gender Pay Gap reporting, which the UK government is reviewing for the second year in a row. Decades of work to close the Gender Pay Gap is at stake if this flagship report is shelved. Gender Pay Gap reporting actively contributes to a more equal society and in a post-Covid-19 world, a commitment to reinstating this flagship annual report has become more critical than ever. WACL’s campaign drives people to a petition  ( http://chng.it/vRG9cNWkH7) through striking messages posted…

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