Month: March 2021

Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms

Stuart Mitchell

Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralysed production and brands moved money into streaming platforms finds WARC, the international marketing intelligence service.  As the broadcast TV market ebbed last year, advertiser-funded video-on-demand (AVOD) services – including platforms such as Hulu, Peacock and YouTube – saw brand investment rise by 9.9% to a total of $26.7bn. Further, projections from Digital TV Research show that the AVOD market is set to double to a value of $54bn by 2025. Brand investment…

Read More

CAP – International Women’s Day 2021

Stuart Mitchell

The ASA/CAP have released a post called: International Women’s Day 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Women’s Day (8 March) celebrates the social, economic, and cultural achievements of women across the globe, and acts as a renewed call for action to progress gender equality.  The ASA has always taken a firm line on harmful or offensive sexism, objectification and inappropriate…

Read More

Crowdfunder.co.uk launch National #MentalHealthMatters Campaign to raise awareness and funds for UK’s Mental Health Charities and Organisations

Stuart Mitchell

On 1st March, Crowdfunder.co.uk launched a collaborative #MentalHealthMatters campaign to help mental health charities and organisations across the United Kingdom to increase public awareness of the growing mental health crisis caused by the Pandemic. The campaign also aims to raise vital funds to help mental health charities and organisation to continue to deliver their critical services at a time when they are most in demand. If you work for a mental health charity or organisation which would benefit from being part of Crowdfunder’s national campaign, you can create your fundraising…

Read More

WACL Calls for Gender Pay Gap Reporting to be Reinstated for 2021

Stuart Mitchell

WACL (Women in Advertising and Communications) is campaigning for the reinstatement of mandatory Gender Pay Gap reporting, which the UK government is reviewing for the second year in a row. Decades of work to close the Gender Pay Gap is at stake if this flagship report is shelved. Gender Pay Gap reporting actively contributes to a more equal society and in a post-Covid-19 world, a commitment to reinstating this flagship annual report has become more critical than ever. WACL’s campaign drives people to a petition  ( http://chng.it/vRG9cNWkH7) through striking messages posted…

Read More

New social enterprise aims to bring work back to unemployed people with disabilities

Stuart Mitchell

TWO and a half million Brits are expected to be unemployed this year after the fall out of the pandemic. A concern for many has been how disabled people will fare with the aftermath. The unemployment rate for people with disabilities is more than twice those who are able bodied. As the news broke last year that one of the UK’s oldest charitable enterprises had allegedly left many disabled employees with wages, pensions and furlough payments unpaid, a former employee who was at the organisation took matters into her own…

Read More