Month: March 2021

Three International Women’s Day-Inspired Tips from iStock to Help SMBs Authentically Engage with Female Customers

Stuart Mitchell

For International Women’s Day on March 8, iStock has unveiled a series of tips to help SMBs meaningfully depict diversity, encouraging them to intentionally and authentically portray women across age, race and cultural lines in their marketing and advertising campaigns for their benefit, and the benefit of women everywhere.    According to Visual GPS, an in-house iStock research initiative, nearly 1 in 2 female consumers expect a company to demonstrate consistent commitment to inclusivity and diversity in its advertising and communications. Furthermore, nearly 8 in 10 women globally agree, it is important…

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DMA makes new appointments to its Board of Directors

Stuart Mitchell

The Data & Marketing Association (DMA) have announced the appointments of Tony Miller, Marketing Director of WW (formerly known as Weight Watchers) and Mandy Merron, Partner at Moore Kingston Smith to the DMA Board. Commenting on the appointments, Stephen Maher, Chair of the DMA Board and CEO of MBA said: “The DMA champions the way marketing should be done, responsibly, sustainably and creatively – always led by customer-first principles and driven by people who truly believe in these values. Tony and Mandy’s experience and commitment to the data and marketing…

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Black & Veatch Launches New Environmental Business Unit

Stuart Mitchell

As enterprises thoughtfully work to meet environmental objectives from regulators, shareholders and consumers, Black & Veatch announces the launch of a dedicated environmental business unit to support those objectives. Black & Veatch’s centralization of its environmental services offerings comes as the world gets more complicated and companies, utilities and governments navigate operational challenges linked to regulatory hurdles and a rising tide of ambitious sustainability commitments, requiring new levels of innovation and expertise that deliver timely solutions. A business or project increasingly must account for environmental concerns, with regulations, finances and…

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IKEA join forces with an entire city to assemble the sustainable city of the future

Stuart Mitchell

IKEA has shared the first details of a new partnership with an entire city where ambition is to create community solutions for a better life at home. The project called H22, will take place in the Swedish city of Helsingborg, and explore the definition of ‘home’ by developing new living, community and retail ideas co-created between IKEA, the citizens of Helsingborg and other local and global partners. The City Expo will take place from 30 May to 3 July 2022 at three sites in and around Helsingborg, which was recently…

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CIPR publishes parent support pack with PR-themed children’s activity pack

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has published a new resource aimed at supporting those caring for school-age children, with advice on how to talk to employers about challenging situations and advice for employers on how to best support their staff, particularly during the pandemic.  ‘PR and Parenting in a Pandemic‘ is free for all to download and includes articles, advice, and even a PR-themed children’s activity pack with competitions and more. Articles include:  ‘How employers can support working parents during lockdown and beyond’ by Shalini Gupta  ‘How to talk to your manager about your circumstances’ by Nafisa Shafiq   ‘Top Tips for Managing Working…

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