Month: March 2021

Dow and the Nature Conservancy Celebrate 10 Years of Groundbreaking Collaboration to Value Nature in Business Strategy

Stuart Mitchell

Dow and The Nature Conservancy (TNC) celebrated the 10-year milestone of their unique collaboration to demonstrate the business case for valuing nature in business decisions. The guiding premise of the collaboration is built on the concept that incorporating ecosystem services can lead to better business and conservation outcomes. “Dow’s collaboration with TNC has enabled a decade of groundbreaking work that is changing the relationship between business and nature, generating significant value and sparking lasting change,” said Jim Fitterling, Dow’s chairman and chief executive officer. “A sustainable business strategy can only be…

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CAP – Vexed by verifiability? How to make sure your ads comply

Stuart Mitchell

The ASA/CAP have released a post called: Vexed by verifiability? How to make sure your ads comply. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and…

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Secret Deodorant Brings Relief to Over 100,000 Women and Their Families with YWCA Partnership

Stuart Mitchell

As part of a $1 million pledge to help foster gender equality,Secret Deodorant is helping to pay for childcare, workforce development and barrier reduction programs and services for more than 100,000 women and their families across the YWCA network. Spanning across 12 communities that continue to be impacted by the pandemic, the donation will aid YWCA to provide safe and affordable care for children and workforce development programs to ensure that moms are able to re-enter the workforce with family-sustaining jobs. This latest installment of the Raise It Up campaign…

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WWF teams up with global brands to show the emptiness of a #WorldWithoutNature

Stuart Mitchell

On World Wildlife Day (March 3, 2021) World Wildlife Fund (WWF) joined some of the world’s best-known companies, NGOs, and sports teams in removing animals and nature references from their branding in an action that aims to highlight the dramatic loss of biodiversity globally and the social and economic risks it poses. For the first time in its 60-year history, WWF will remove the iconic panda from its logo for the day, while more than 40 famous brands from around the world including AS Roma, Hootsuite, and OL Reign will…

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St. Jude launches program to boost HPV cancer prevention across the globe

Stuart Mitchell

On International HPV Awareness Day, St. Jude Children’s Research Hospital has announced the launch of the HPV Cancer Prevention Program. With an investment of $12 million, St. Jude has hired a dedicated staff of six to develop outreach programs to reduce human papillomavirus (HPV)-related cancer deaths by increasing HPV vaccination rates locally and nationally, and eventually, globally. Development for this program began as a response to the 2016 Biden Cancer Moonshot initiative that highlighted the impact of HPV-associated cancers and the need to do more to prevent them. In 2018,…

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