Day: 4 April 2021

CAP – Easter promotions and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called:  Easter promotions and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner – a time associated with many different things including egg hunts, hot cross buns, and lots of chocolate, and also taking advantage of seasonal promotional offers.  To avoid getting egg on your face; here are three key…

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On the Edge Conservation appoints Jonathan Baillie as new CEO

Stuart Mitchell

Jonathan Baillie, ex EVP and Chief Scientist of National Geographic Society, has been appointed CEO of On The Edge Conservation – the foundation that uses media combined with the cutting edge technology to reconnect humanity with the natural world. Using his 26 years of global conservation experience, Baillie will develop OTEC’s strategy for media content and technology, the primary aim of which is to inspire young activists to value, champion and secure the world’s diverse species and ecosystems.   Baillie succeeds OTEC’s Founder, Beth Blood who last year oversaw the…

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Tesco to launch UK’s biggest network of recycling points for soft plastic

Stuart Mitchell

Tesco has begun rolling out soft plastic recycling points to 171 stores in the South West of England and Wales with plans to roll out to all large stores nationwide. This will be the first time that the UK has had a network of collection points of this size dedicated to the collection of soft plastic. Most councils don’t collect soft plastic from homes for recycling and it therefore often goes to landfill. The collection points will enable customers to return all their previously unrecycled soft plastic, regardless of where…

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Ariel Invites Us on a Journey to Decarbonise Laundry

Stuart Mitchell

At the ChangeNOW online Live Talk, Procter & Gamble’s Ariel laundry detergent brand announces an expanded 2030 Brand Ambition focused on “reinventing clean to decarbonise laundry across its entire value chain.” To do this Ariel has focused on ensuring it can deliver a superior clean in colder water, whilst also committing the brand’s voice to encourage small habit changes such as lowering wash temperatures. The brand is also working towards establishing a sustainable supply chain with industry and suppliers, as well as partnering for innovation. The first milestone in this…

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Financial Literacy Challenge from Jackson Charitable Foundation and Discovery Education Inspires Community Collaboration to Win $10,000

Stuart Mitchell

Jackson Charitable Foundation, a nonprofit with the mission to advance financial knowledge on a national scale, and Discovery Education today opened the 5th annual Cha-ChingTM Money Smart Kids Contest. The contest enables communities to vote for their school to win $10,000 to use toward critical educator resources to teach kids how to earn, save, spend, and donate. This national contest encourages elementary school teachers, families, and community members to show their commitment to financial education by voting online daily for their school to receive a prize package featuring: A grant…

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