Day: 11 April 2021

Channel 4 and E4 launch on TikTok and become partners to #LearnonTikTok

Stuart Mitchell

Channel 4 and TikTok have announced the launch of Channel 4 (@channel4) and E4 (@E4) accounts on TikTok. The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits including Gogglebox, 8 Out of 10 Cats, Taskmaster, Celebs Go Dating and First Dates will also appear on TikTok. Channel 4’s Leeds-based digital unit, 4Studio, will also publish 150+ videos in the first six months on TikTok, which will include a commitment to…

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CIPR launches new PR Research Fund

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched a new fund to support the critical research of PR practice. The Fund seeks to encourage CIPR members – at any stage of their career – to undertake practical research which explores subject matters in any area of PR practice in line with the CIPR Royal Charter and five-year strategy. Grants of up to £2,000 are available and will be awarded by the Research Fund Panel consisting of representatives from CIPR’s Groups, Council, and Board, as well as representatives from academic and commercial research. The Research Fund…

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Tide Reinvents Clean on Journey to Decarbonize Laundry with Efforts to Turn Consumers to Cold, Explore Carbon Capture and Reduce Virgin Plastic

Stuart Mitchell

Tide®, America’s #1 trusted laundry detergent brand1, announced today its 2030 Ambition, a set of broad-reaching sustainability and purpose-driven commitments, spanning Tide’s full United States and Canadian supply chain and community initiatives. Tide is reinventing clean on its journey to decarbonize laundry at every step– from design, manufacturing and distribution to consumer use and end of life.To make this goal a reality, the brand will focus on key areas.In 2020,Tide reduced absolute greenhouse gas (GHG) emissions in its direct manufacturing by more than 75% annually versus a decade ago and…

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UKRI awards £171m in UK decarbonisation to nine projects

Stuart Mitchell

UK Research and Innovation (UKRI) has announced a milestone in UK decarbonisation, with the award of £171 million funding across nine significant projects. The funding is being awarded through UKRI’s Industrial Strategy Challenge Fund (ISCF) decarbonisation of industrial clusters phase two: deployment competition. It is delivered by the Industrial Decarbonisation Challenge. Significant emissions reduction In the competition, projects were expected to be able to support delivery of significant emissions reduction in at least one UK industrial cluster by 2030. This is in line with the Department for Business, Energy and…

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Asda removes more than 100m pieces of single use plastic from its stores

Stuart Mitchell

Supermarket Asda is removing 101m pieces of single use plastic from its stores each year by switching from plastic to reusable fruit and veg bags. The move follows a 9-store trial and following positive customer and colleague feedback, Asda has now decided to remove all single-use plastic fruit and veg bags from its stores across the UK, instead offering customers a reusable alternative. Priced at just 30p each, Asda’s reusable bags offers customers an affordable, reusable alternative to single-use plastic fruit and veg bag, which are made from 100% recycled…

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