Month: April 2021

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign

Stuart Mitchell

The TV ad campaign from Channel 4’s £1m Diversity in Advertising Award winner, EA SPORTS, launched on 23rd April during smash-hit show Gogglebox. The leading games publisher’s new campaign for FIFA 21 explores the Midnight Ramadan League; a grassroots football team set-up to help those who struggle to play during their Ramadan fast, with matches kicking-off after Iftar and before Suhoor. Directed by Bassam Tariq and produced by Pulse Films, the advert tells the story of Qaiser, a British Asian teenager and role model to his younger sister, Aaminah. After…

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ASA to run event on racial and ethnic stereotyping in ads

Stuart Mitchell

The ASA are currently undertaking a project on racial and ethnic stereotyping in advertising, which closely looks at whether they can do more to prevent potential harms arising from racial and ethnic stereotypes in advertising, which could contribute to real-life inequalities. You can view their blog post, published in December, which outlines their work here. Below is the post on their website that gives information on the online event: On Wednesday 5th May, we will be hosting an online event to introduce our project to the industry. We want to…

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Phoenix Group announces new UK charity partnership with Samaritans and continues with its charity support during pandemic

Stuart Mitchell

Phoenix Group have announced a new two year UK charity partnership with Samaritans, the charity that is always there to help anyone who is struggling to cope, not just at the moment of crisis, but to help prevent crisis too. Phoenix colleagues were keen to focus their latest charity partnership on mental health and following a voting process, chose Samaritans as their partner and will be looking to raise funds while promoting awareness of mental health. The pandemic has had a profound impact on the nation’s mental health, with Samaritans…

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Digital Marketing Agency Shares Search Performance Insights in ‘Covid Era’

Stuart Mitchell

A Yorkshire-based marketing company has shed light on the impact COVID-19 has had on search habits after delving deep into Google data. Digital Discovery’s detailed number crunching has revealed significant spikes in key terms such as ‘streaming services’ and ‘redundancy, reflecting the mood of a nation under social distancing rules. With just over a year of pandemic influenced data to draw upon, Digital Discovery’s research gives a fascinating insight into the changing search terms used by a UK population forced to adopt drastic lifestyle changes. The team uncovered several significant…

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Big Issue Invest reports value of positive social impact delivered by Invisible Cities to be £187,700

Stuart Mitchell

Invisible Cities, the social enterprise that trains people who have previously experienced Homelessness, to become walking tour guides of their own city in Edinburgh, Manchester, Glasgow and York – has recently worked with Big Issue Invest to develop a report, measuring their social impact.  The social impact delivered by Invisible Cities is achieved both in the direct employment of tour providers and through the wider training and advocacy work delivered by the team. Invisible Cities has supported 13 people directly to generate sustainable income with three going on to suitable further employment. Big Issue Invest has estimated a social value of £187,700 generated…

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