Day: 11 May 2021

AB InBev 100+ Accelerator partners with The Coca-Cola Company, Colgate-Palmolive and Unilever for Sustainable Startup Innovation

Stuart Mitchell

The Coca-Cola Company, Colgate-Palmolive Company and Unilever have joined the Anheuser-Busch InBev (AB InBev) 100+ Accelerator to fund and pilot sustainable innovation in supply chains. Launched in 2018, the 100+ Accelerator is a global incubator program that works to solve supply chain challenges across water stewardship, circular economy, sustainable agriculture and climate action. Over the last two years, the program has accelerated 36 companies in 16 countries. The 100+ Accelerator offers size and scale to passionate entrepreneurs to help bring their solutions to market faster. These startups have raised more…

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State of Massachusetts sues Multinational Marketing Firm Publicis Health for Alleged Role in Fueling the Opioid Crisis

Stuart Mitchell

Massachusetts Attorney General Maura Healey has filed a lawsuit against Publicis Health, LLC, a significant player in the American drug marketing industry, alleging it designed and deployed unfair and deceptive marketing schemes to help Purdue Pharma sell more OxyContin, including in Massachusetts.  In a complaint filed in Suffolk Superior Court on the 6 May, AG Healey alleges that from 2010 to 2019, Publicis – a subsidiary of global advertising conglomerate Publicis Groupe – partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for marketing schemes…

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Adoptionplus to create digital tool thanks to Barnardo’s Foundation’s first award

Stuart Mitchell

Adoptionplus has been awarded a grant of £228,690 for an innovative programme working with families with adopted children – the first award from the Barnardo’s Foundation.  Many adopted children in the UK have a history of trauma and loss and supporting their therapeutic needs is vital to their emotional health and wellbeing, and wider future outcomes.   The Department of Education, via the Adoption Support Fund has invested over £175 million in therapeutic provisions since 2015. However, there is currently no national system for measuring which therapeutic interventions are most effective.   Adoptionplus, a wholly-owned subsidiary of Barnardo’s, will create a new digital data collection and analysis tool called STEP (Supporting Tracking & Evaluating Progress) that will…

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Milk & Honey PR launches new offer with the Purpose Academy, a one-stop destination for brands seeking sustainable ambitious growth

Stuart Mitchell

Milk & Honey PR has launched its new purpose offer, embarking on an ambition to go beyond purpose-led storytelling to support more brands with purposeful action that nurtures reputations. A new specialised purpose offer will blend climate- and culture-connected creativity and consultancy to deliver positive change with impact, helping organisations of all sizes achieve sustainable ambitious growth. This model will be offered to current retainer clients, encouraging them to rewire their business model to create a blueprint for how they can combine sustained growth with a purpose agenda. The purpose offer will…

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First Milk, Nestlé and Agricarbon launch pioneering soil carbon project

Stuart Mitchell

First Milk, Nestlé and Agricarbon have announced the launch of a pioneering soil carbon capture project – the first of its kind in the world. The project, which establishes a comprehensive and scientifically robust soil carbon baseline for First Milk farms, will use state-of-the-art machinery to carry out intensive soil carbon analysis at a fraction of the usual cost. The approach allows soil carbon sequestration to be quantified over time to support the net zero ambitions of First Milk farmers and customers. The initial phases of the project are being…

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