CAP – Advertising complementary and alternative medicine and therapies

The ASA/CAP have released a post called: Advertising complementary and alternative medicine and therapies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense of wellbeing and are popular choices for many.  When advertising such services, however, practitioners should take care that they hold robust clinical evidence for any claims made about…

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VoxComm opens doors with plan to fuel growth for business

VoxComm, the new global voice for agencies, is launching with a manifesto to champion the value that the sector delivers to clients. The trade body is now a fully formed idea with articles, a governance model, regular Board and quarterly members meetings in place. It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe. VoxComm’s board members are Marla Kaplowitz President & CEO, of US body 4A’s, Mario D’Andrea, President of Brazil’s ABAP,…

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ASOS and DPD launch Project ReLove to help customers and employees recycle clothes for free

At least 350,000 tonnes of second-hand, used clothing goes straight into landfill each year in the UK alone. As part of their constant drive towards a better, greener future, DPD UK and ASOS have launched Project ReLove to help customers recycle their clothes easily and for free. Launched on 12 April 2021, ReLove is a new service run by DPD UK for ASOS customers. The aim is to make it easy for ASOS customers to get rid of any unwanted preloved clothing for free and with no hassle. All they…

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Changing clothes to reduce climate change – Textiles 2030

Textiles 2030: UK Sustainable Textiles Action Plan, the most ambitious ten-year programme for clothing and textiles in the world, officially launched on Monday 26th April. WRAP, the UK’s leading sustainability charity, is behind this vital new agreement for the textiles industry. Over the next decade, the voluntary agreement will slash the environmental impact of UK clothing and home fabrics through practical interventions along the entire textiles chain. Textiles 2030 has secured commitment from more than 18 major brands and retailers, 26 re-use/recycling organisations and 21 affiliates. This means that the agreement is…

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Asda set to reduce plastic by 450 tonnes with launch of new chicken packaging

In-line with its ongoing commitment to ‘use less and recycle more’, Asda is launching new packaging across its entire chicken range, which will save 450 tonnes of plastic a year. Reducing plastic packaging by up to 50% across the range, Asda is moving its selection of chicken out of plastic trays and into the new pouches in a supermarket first, following a successful trial last year on mini-fillets and diced breasts. Customers will see the new packaging launch on chicken thighs in the coming weeks and by the middle of…

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